The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

JUNE 23, 2020

Once every decade or two, developments in technology trigger monumental changes in an industry. Businesses who embrace the Conversational Support Funnel by choosing a messenger-based support strategy, and investing in Proactive and Self Serve support, are growing faster, seeing happier customer scores, and lower churn. Click to view.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

ProductPlan

MARCH 17, 2020

PMs have a unique role that brings together a synthesis of exploration, analysis, and strategic development. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Strategy. Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Folding Burritos

JANUARY 25, 2018

There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. The top of the article has a few of them, and you probably have some more like those. Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

OCTOBER 8, 2021

This article will show you how to decide. The emergence of the product-led growth strategy. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. To be clear: both of these user acquisition strategies still work in 2021.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Product Research 91

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. Saying no isn’t always easy, but it plays a big part in contributing to a healthy product culture.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

B2B Product Management

DECEMBER 6, 2016

In this article, we will explore the two broad categories of the Product Manager role. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Revulytics

FEBRUARY 12, 2019

I read with interest an article on CMS Wire about how many organizations are rethinking the product management role. In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.”

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Intercom, Inc.

OCTOBER 13, 2022

And by giving your articles our own tab, we’ve seen article view rates increase by over 30%”. We’ve also updated how article suggestions work. And by giving your articles our own tab, we’ve seen article view rates increase by over 30%. Let’s say I want to learn how to activate my card.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

UX Studio: Product Management

JULY 29, 2021

However, the number of doors this key will unlock for you is well worth the detour of reading this article. Ultimately, the decision on how much to budget for product development will be made somewhere in the finance department. Our experts would be happy to assist with the UX strategy, product and user research, or UX/UI design.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

SEPTEMBER 7, 2023

In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. Unless you’re selling to startups, focus on developing two different personas for buyers and users. What is a customer journey map? Building CES survey with Userpilot.

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model. The enterprise model.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Bain Public

NOVEMBER 4, 2018

The challenges of product development are not about products. In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Watch the video here : [link]. Be the CRO.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. If you don’t take anything else away from this article, take the time to inspect your data and understand the natural buying process of your customer.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. What is the product-led growth strategy? Let's dive in!

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80

Userpilot

AUGUST 31, 2023

This article answers that and more. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ?

Research Software 90

Research Software Feedback Software Analytic Tools User Testing 90

Intercom, Inc.

JUNE 23, 2020

Between them our panel offer a 360° view of this important development and allow us to better understand how and why this framework was developed and what it might mean for your business. Then you might have what you might think of more as self serve or automated support, like articles, answers from bots, that type of thing.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

The Product Bistro

MARCH 7, 2017

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” Last week, a good friend came to town and we had a chance to connect for dinner and drinks. Like what you see?

Outbound 150

Outbound Agile Messaging Roadmap 150

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

NOVEMBER 20, 2022

This article dives into what a marketing roadmap is and how you can build yours effectively. A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap.

Onboarding KPIs 91

Onboarding KPIs Roadmap Marketing Feedback Software 91

Intercom, Inc.

JUNE 8, 2021

This is the final post in our series exploring the findings from Drive Conversational Experiences for a Future-Ready Customer Support Strategy , a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021. Outbound messaging (70%). You can read the other posts in this series here. Personalization (66%).

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS .

Reporting Tools 73

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 73

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Intercom, Inc.

SEPTEMBER 8, 2021

We’ve gathered a list of articles, videos, and podcasts you can check out: Intercom on Sales. We’re at 10 now, and we should end probably about 29 or 30, and that’s just for sales and sales development. It is my single favorite article that is out there. In fact, we’ve just started building our outbound motion.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 64

Research Software User Testing Outbound Marketing 64

Intercom, Inc.

MARCH 10, 2020

If you’re in the same boat as us, here are some strategies that we’re thinking about. Even when it’s business as usual, team members have the flexibility to work from home once a week, and we’ve developed best practices to enable that setup. A smart meeting strategy. Double down on teamwork best practices.

Customer Experience 220

Customer Experience Customer Feedback User Testing Feedback Software 220

Userpilot

AUGUST 7, 2019

There are various articles on the best practices for Customer Success, but all of them are saying the same things over and over again. Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. Why it’s important to conduct Customer Success strategies?

Feedback Software 49

Feedback Software Customer Experience User Testing Research Software 49