Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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User Testing Product Research Product Marketing Customer Feedback 97

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 102

User Testing Feedback Software Research Software Product Research 102

Userpilot

SEPTEMBER 14, 2022

So, how do you go about launching a product successfully? In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 119

User Testing Product Research Product Marketing Testing 119

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! More emphasis on deliverables, greater accountability and better product usability.

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The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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User Testing Product Research Product Marketing Customer Experience 147

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

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Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Related Articles. Zero difference! Context is the key.

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Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! More emphasis on deliverables, greater accountability and better product usability.

Agile 130

Agile Development Product Management Product Manager 130

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

User Testing 52

User Testing Product Marketing Marketing Wireless 52

bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston.

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Development Product Management Product Manager Management 150

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

Product Management University

JANUARY 23, 2017

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements.

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B2B Product Marketing Marketing Healthcare 133

Bain Public

MARCH 30, 2020

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. Originally published by Loren O'Brien-Egesborg Any company + product manager ?

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Article User Testing B2B Consulting 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Bain Public

MARCH 21, 2020

Demand for Product Management thought leadership is still growing. Here’s a list of our product-centric articles that got syndicated across publishers judged to be the best representative of Product Management thinking. Originally published on ProductCoalition.com What Goes Into a Good Product Roadmap?

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Article User Testing Product Management Product Manager 52

The Product Coalition

MAY 13, 2020

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. Selling consumers the same old thing will get boring after a while, which is why developing and promoting new items is crucial.

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Product launches Product Marketing User Testing Marketing 118

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 55

Analytic Tools Feedback Software Research Software Customer Communications 55

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

UX Studio: Product Management

MARCH 19, 2021

We’ve read amazing articles describing and categorizing these techniques. At some point we realized that none of them show how to pick techniques based on the current stage of your product. How can one decide which feature prioritization method to use depending on the current stage of a product life cycle? Development.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

JUNE 21, 2022

We often fall into product development fallacies. That, my friends, is one of the biggest fallacies of product development. Understanding product development fallacies. Feature fallacy trap #1: Product-Market Fit. You can start with something as simple as the Product-Market Fit (PMF) survey.

User Testing 59

User Testing Development Research Software Feedback Software 59

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

User Testing 114

User Testing Product Marketing Research Software Marketing 114

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Roman Pichler

MAY 11, 2021

At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either. Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.”

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Weak Development Team Product Research User Testing Customer Experience 325

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. In this article, I’ll delve deeper into demystifying the cover letter specifically when applying for PMM roles.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 94, How to Lead in Product Management , pp. Needs are Features.

Vision 300

Vision User Testing Research Software Product Research 300

Usersnap

DECEMBER 13, 2022

We call it the product development life cycle. It will help you plan and collaborate with your product team. If ever curious to learn more about how teams go through these stages, we ran a survey with over 200 respondents to find out about teamwork, product development decisions, and how they’re made.

User Testing 52

User Testing Customer Feedback Product Research Customer Experience 52

The Product Coalition

JUNE 24, 2022

Not only are there more technology companies than ever, and all these companies want and need product managers, but there is still so much mystique surrounding the role. Every other day I seem to come across several new articles describing how to pass the infamous product manager interview. I know this because?—?you

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User Testing Analytic Tools Research Software Feedback Software 151

The Product Coalition

SEPTEMBER 29, 2022

I am so sorry but this article might make you rethink some organizational decisions you have made in the past. Scale friendly Scale friendly is simply put — making a plan building a product, marketing it, and scaling up from there. I hope this article leads you to build more innovative products in the future.

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Feedback Software Research Software User Testing Technical Review 111