Userpilot

MARCH 25, 2024

Our article: Explains different SaaS valuation methods. Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. Let’s get to it!

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Conduct market research to identify competitors and determine avenues for product differentiation.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Usersnap

DECEMBER 19, 2023

TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. Quickly jump to the best suitable section of this article ? Semantic Differential Scale 5. Satisfaction Scale 2.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

NOVEMBER 2, 2022

In this article, we cover: How to define product value and a value-added product. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product.

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

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User Testing Research Software Product Research Customer Experience 110

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Product Management Product Manager Research Software Feedback Software 163

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. That's why I never rely on market research. For example, customers can be engaged at conferences, through market research studies, via customer success calls, joining sales discussions, and through data analysis.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. What methods could you use for market research?

Product launches 84

Product launches User Testing Product Research Analytic Tools 84

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 98

Product launches Product Research Data Visualization Research Software 98

Userpilot

SEPTEMBER 14, 2023

This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. Customer discovery questions for target market research The key to successful customer discovery is asking the right questions. Let’s get right to it!

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

BrainMates

FEBRUARY 12, 2020

Similarly, even if being market-driven is part of your corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers, more specifically your customers’ problems. It’s more than just market research. Liked this blog?

Marketing 59

Marketing User Testing Research Software Product Research 59

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. We could position PricingSaaS as a page change detector.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Usersnap

NOVEMBER 10, 2023

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. I recently attended a product fair where a CEO introduced his product roadmap with “think of it as AWS Cloud”, without differentiating it in any way.

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Presentation Roadmap Data Visualization Feedback Software 52

The Product HQ

FEBRUARY 1, 2023

To help you make a great impression, it’s best to get some inspiration from existing product marketing manager resume examples and templates. In this article, we’re going to go over some of the most appropriate and better product marketing manager resume samples and templates you can use. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

JULY 17, 2023

This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! What are the key positions in product teams? Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well?

User Testing 62

User Testing Marketing Research Software Product Research 62

ProductPlan

MARCH 17, 2020

Common outbound effort activities include: Competitive differentiation. Market research. Positioning. Doing so can close you off from using curiosity to position efforts in an opportunistic way. It rings so true for PMs (and if that’s you, you’re probably nodding your head vigorously in agreement). Product launch.

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UX Studio: Product Management

MARCH 19, 2021

We’ve read amazing articles describing and categorizing these techniques. There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. Read more about Kano in our other article.

Product Research 109

Product Research User Testing Development Customer Experience 109

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio: Product Management

NOVEMBER 9, 2017

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. Making decisions based on research results ensures getting decent ones.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

Userpilot

JANUARY 14, 2023

These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! It is more detailed and defines the market for the product, the problems it solves, key differentiators , and its USP. How can they measure that their product is on a path to success?

Feedback Software 91

Feedback Software Research Software Product Research User Testing 91

Userpilot

AUGUST 15, 2023

In this article, we’re going to make sure that doesn’t happen. Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against.

Feedback Software 76

Feedback Software Research Software Analytic Tools Product launches 76

Userpilot

JANUARY 20, 2024

This is one of the questions we answer in this article. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. We also show you how to create a message map for your SaaS! Let’s get to it!

Messaging 74

Messaging User Testing Research Software Analytic Tools 74

Userpilot

DECEMBER 8, 2022

That’s one of the questions we’re dealing with in the article. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. To avoid product failure, don’t launch without achieving product-market fit first. How to fix: do minimum market research.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

JANUARY 9, 2023

This article addresses these and more. Micromarketing is a form of marketing that targets specific individuals or really small groups. To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be? The benefits of product positioning.

Research Software 85

Research Software User Testing Strategy Customer Experience 85

The Product Coalition

MARCH 9, 2020

It’s an incredible piece of work so I decided to make a resume in this article, adding up my own knowledge and points of view. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end. Hope you enjoy! you don't want to bid ads versus Tinder for instance).

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Startups Marketing Reporting Tools Research Software 78

Product Talk

APRIL 17, 2024

For more foundational research, for example, we’ve done jobs-to-be-done research early last year. She’s the one doing this foundational research all by herself. We’ve done the classical target market research, which is important for vision as well. Teresa: Yes, I second that for sure.

Product Research 212

Product Research User Testing Data Visualization Research Software 212

The Product Coalition

OCTOBER 8, 2018

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Still confused about the concept of product management? What is Product Management?

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Startups User Testing Customer Feedback Product Management 60

Userpilot

DECEMBER 14, 2021

What if I told you that there's a platform to simplify your launching endeavor and make you "market-ready"? In this article, you'll find a step-by-step guide on how to do it. While a solid GTM can take your product's marketing to the next level, an improper one can lead you to a slew of launch challenges.

Feedback Software 90

Feedback Software Research Software User Testing Customer Feedback 90

Userpilot

SEPTEMBER 14, 2023

This is the key question this article discusses, so if you’re after the answer, you’re in the right place! The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Conducting market research and competitor analysis. Let’s get right to it.

Research Software 89

Research Software Analytic Tools Feedback Software Product Research 89