Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 96

Customer Experience Analytic Tools User Testing Customer Feedback 96

Userpilot

JANUARY 16, 2024

In this article, we unlock the best ChatGPT prompts to elevate your product management process. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), create content, and more.

ChatGPT 101

ChatGPT Data Visualization Onboarding KPIs Research Software 101

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 95

User Testing Feedback Software Data Visualization Customer Feedback 95

Userpilot

APRIL 22, 2024

This article aims to simplify feature analysis. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Weak Development Team 94

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users.

Feedback Software 92

Feedback Software User Testing Research Software Data Visualization 92

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

FEBRUARY 26, 2024

These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Let's get right into it!

Analytic Tools 102

Analytic Tools Data Visualization Feedback Software Research Software 102

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. How do you create a robust product funnel for your SaaS?

Analytic Tools 97

Analytic Tools Data Visualization Research Software Onboarding KPIs 97

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 93

Customer Experience User Testing Data Visualization Feedback Software 93

Userpilot

JANUARY 26, 2023

These are just a few questions that we tackle in the article. TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. This can be a valuable differentiator that attracts more customers. What is inclusive product design?

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience.

Product launches 98

Product launches User Testing Product Research Analytic Tools 98

ProductPlan

APRIL 29, 2022

This article describes the four different types of product launches and how their differences impact their expectations and execution. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Breaking In.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

JULY 24, 2023

In this article, we take a deep dive into the technicalities of a product launch. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Sample user persona.

Product launches 95

Product launches User Testing Product Research ChatGPT 95

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? This is the main question we tackle in this article. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? This is one of the questions we answer in this article. We also show you how to create a message map for your SaaS! This establishes a clear and cohesive brand message and increases brand credibility.

Messaging 87

Messaging User Testing Research Software Analytic Tools 87

Userpilot

JANUARY 14, 2023

These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! Successful SaaS products satisfy user needs and realize organizational business goals. To choose the best in-app experiences for your users, A/B test them. Are you ready to dive in? Book the demo!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Usersnap

NOVEMBER 10, 2023

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. Collaboration challenges Most product teams share roadmaps with stakeholders and external users to get their feedback and input.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

JANUARY 29, 2023

These are the main questions we cover in this article. TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. After all, by copying your rivals’ features, you will only build a parity product that’s hard to differentiate.

User Testing 98

User Testing Product Research Framework Feedback Software 98

The Product Guy

SEPTEMBER 12, 2017

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

AUGUST 2, 2020

After 10 years, this internal tool supported thousands of daily internal users across countless teams, but nobody could explain exactly what the tool was providing. The system provided different functionality for different customers and the total scope was far greater than the internal team’s staffing capacity. What is the problem?

Data Visualization 95

Data Visualization Customer Experience Customer Satisfaction Engineering 95

The Product Coalition

SEPTEMBER 3, 2019

2/5 As-Is Scenario Mapping - Combining what you know about the user with what they experience through a series of steps. Then together as a group clustering common themes and voting on the biggest pain points (i.e. User Acceptance Testing is more of a technical pass just before launch to check for any bugs.

User Testing 60

User Testing UX Product Research Data Visualization 60

Intercom, Inc.

APRIL 26, 2022

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. Maintain an omnichannel customer experience. Prioritize meaningful customer engagement.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 91

Feedback Software Analytic Tools Customer Feedback Customer Experience 91

UX Studio

SEPTEMBER 20, 2018

They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. In this case study we cover: The user onboarding redesign process, Problems and their solutions, and.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 92

Customer Communications Feedback Software Research Software Analytic Tools 92

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. When entering a new market with a new product.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

AUGUST 15, 2023

In this article, we’re going to make sure that doesn’t happen. Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against.

Feedback Software 90

Feedback Software Research Software Analytic Tools Product launches 90

Userpilot

MARCH 29, 2023

That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users! This, in turn, drives down your customer acquisition cost.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 96

Research Software User Testing Strategy Customer Experience 96

Mind the Product

OCTOBER 11, 2019

Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. It tells you the value your customers get from your product and which aspect of your product is key to them. How do you differentiate a soap’s messaging?

Positioning 100

Positioning User Testing Product Research Data Visualization 100

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. So, whether you’re a new SaaS product manager, an experienced PM for traditional software, or just interested in gaining more knowledge, this article is for you.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

DECEMBER 6, 2023

Our article will help you decide. TL;DR Experience-led growth (ELG) is a business strategy prioritizing outstanding customer experience as the main driver of growth. Just like product-led and marketing-led growth, it recognizes the importance of retaining customers to achieve sustainable growth. Let’s dive in!

Analytic Tools 85

Analytic Tools Feedback Software Customer Experience Data Visualization 85

Userpilot

DECEMBER 11, 2022

By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. What are their main pain points and goals?

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98