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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

Doug offered practical solutions through three powerful frameworks that can transform how teams approach innovation and problem-solving. Doug shared six specific types of stimulus that teams can use to spark innovation: Patent Mining: Exploring public domain patents for solution frameworks.

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Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD

Product Innovation Educators

This article explores the seven knowledge areas crucial for product managers and innovators, as outlined by the Product Development and Management Association (PDMA) Body of Knowledge. Process The process knowledge area covers the various methodologies and frameworks used to guide product development from idea to market.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

Whether you are a startup evaluating your first development project or an enterprise looking to optimize your delivery model, this article provides clear, actionable insights to make informed decisions. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Try AI assistance to get tips for creating and improving your surveys.

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How To Make Generative AI Your Market Research Intern

Product Management University

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? This is the main question the article answers. You will also learn about different types of market research and how to conduct it step by step. What is market research?