Userpilot

MARCH 9, 2025

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Try AI assistance to get tips for creating and improving your surveys.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

MAY 27, 2025

This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 158

User Testing Market Research Product Research Research Software 158

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing 131

User Testing Market Research Product Research Research Software 131

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Carry out qualitative market research like direct observation and problem interviews.

Vision 348

Vision User Testing Product Research Research Software 348

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? This is the main question the article answers. You will also learn about different types of market research and how to conduct it step by step. What is market research?

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. Innovation is the economic engine for organizations and a key source of new value.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research?

Research Software 288

Research Software Systems Review User Friction Product Research 288

The Product Guy

AUGUST 13, 2020

Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? Product management could start with market research and product development and end with operation. Becoming a product person seems to be easier with access to clear guidelines.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

Research Software 212

Research Software User Testing Product Research Customer Experience 212

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

User Testing 78

User Testing Product Research Market Research Research Software 78

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] Strategize , 2 nd ed.,

Product Research 293

Product Research Product Manager Product Management Customer Experience 293

Product Talk

MAY 18, 2022

We see similar tendencies on the marketing side. Maybe they feel like they already have their own market research, and you should just listen to their market research. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Tweet This.

User Testing 310

User Testing Customer Experience Customer Feedback Product Research 310

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 280

Agile Product Research User Testing Feedback Software 280

Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M Fear not—the whole point of this article is to provide some help! To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Lastly, don’t go it alone.

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

The Product Coalition

MAY 14, 2021

When deciding to execute a market penetration strategy, I will show step-by-step strategy building. Key 1: Start with report and research Obviously, you cannot write a strategy based on your desire. It needs to start with market research in consideration of internal company powers. However, low risk means low profit.

Reporting Tools 153

Reporting Tools Strategy Technical Review Marketing 153

Product Innovation Educators

JULY 29, 2024

Ulwick introduced the opportunity algorithm in a 2002 Harvard Business Review article. He began his career as a mechanical engineer, product planner, and market researcher for IBM and founded his consulting firm, Strategyn, 10 years later, which has helped leading companies generate billions of dollars in revenue growth.

Data Visualization 284

Data Visualization Research Software Product Research Product Manager 284

Product Innovation Educators

NOVEMBER 2, 2020

Previously, the Body of Knowledge was expressed as a collection of many books and numerous articles. At that time, the body of knowledge was a collection of books and articles, but now, thanks to Allan’s efforts, it has been codified into a book, allowing people to get their hands around the material much more easily. [7:05]

Certifications 189

Certifications Research Software Product Manager Product Management 189

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title.

Analytic Tools 148

Analytic Tools Data Visualization Research Software Feedback Software 148

Intercom, Inc.

APRIL 7, 2020

We’ve sent email announcements for all of the new features we’ve released during COVID-19 to help our users and been able to link to all of the relevant articles to give more detail and point them toward our support centre.”. In fact, 37% of teams have posted additional help articles since the global crisis began.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

The Product Coalition

OCTOBER 13, 2022

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. This article looks at selected research, trends, and data points that support this view. APIs are the dominant communication and integration technology and this is only going to grow, if not explode.

Enterprise 148

Enterprise Research Software Telecommunications Government 148

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 147

Data Visualization Artificial Inteligence Analytic Tools Research Software 147

Alchemer Mobile

OCTOBER 16, 2018

Below are four factors you should consider before paying for customer acquisition in your marketing strategy. By the end of this article, you should be able to determine if paying for customer acquisition will complement your monetization strategy, or if there are other ways to reach your goals. Planning your ad creatives.

User Testing 170

User Testing Data Visualization Customer Experience Research Software 170

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Mind the Product

JUNE 21, 2022

Gaining a competitive advantage in the market is a huge challenge for relatively new SaaS businesses. Before you make any product-driven decision prior to the launching, consider reading this article about using competitive intelligence. [.]

Product Manager 185

Product Manager Product Management Research Software Management 185

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Roman Pichler

FEBRUARY 2, 2021

Listen to this article: [link]. Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Manager 156

The Product Coalition

SEPTEMBER 21, 2020

This article tackles the principles that successful teams use to maximize their outcomes. Understand your customers, use cases & personas- Relevant experiment hypotheses require deep qualitative understanding of customers whether it is from user testing, customer reviews or market research.

Customer Experience 167

Customer Experience Data Visualization User Testing Product Research 167

Userpilot

JULY 24, 2024

This article will discuss the key steps to get you started. Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Check out my website and my Linktree , and add me on LinkedIn or Twitter , telling me you saw my articles!

Technical Review 147

Technical Review Product Research User Testing Software Review 147

The Product Coalition

FEBRUARY 24, 2023

Things You Can Try Here are the things I would consider trying when this struggle emerges: Communicate the process: When struggling to find a Total Addressable Market (TAM), it is vital for the CPO to communicate the process they are using to gather data and conduct market research.

Startups 147

Startups User Testing Feedback Software Customer Feedback 147