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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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5 Costly Branding Mistakes

UX Planet

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Start early: Begin the research process at the inception of your branding idea.

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The Product Marketing Manager: How They Bring Value to The Market

The Product Coalition

Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. This is achieved via market research & analysis. Marketing materials?— ?Here Empowering sales.

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From Ideas to Impact: The Role of AI in Modern Content Creation

The Product Coalition

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

Technically not, but it helps a lot to have one, and you will find out why from this article! Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics. What methods could you use for market research?

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Maximizing Productivity: A Practical Guide to ChatGPT Product Management

The Product Coalition

This article will explore how product managers can use AI (specifically chatGPT) to enhance their work and deliver better products to their customers, achieving better business results. Another field chatGPT can help with is market research — as product managers, we constantly need to understand the personas and the business funnel.

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Market Validation: Step-By-Step Guide (+Popular Methods)

Userpilot

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on the wider market situation.