ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision. Product vision examples. Product vision examples.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Roman Pichler

DECEMBER 7, 2021

Listen to this article: [link]. Fourth, it must not cause any harm to its users, the wider society, and the planet. Such a product is also referred to as a painkiller , as it addresses a problem or pain point. But no matter how a product is classified, it must create value for its users—or it is doomed.

Artificial Inteligence 242

Artificial Inteligence Vision Wireless User Friction 242

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it!

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Why is it important to create a user experience strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

MAY 1, 2024

Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. It’s also not the same as user experience.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

FEBRUARY 20, 2024

This article provides detailed answers. This approach to product management reduces bias and guesswork, ensuring every new product or feature released aligns with user needs and the ever-evolving market demands. Thus, it has a higher chance of ensuring user satisfaction and retention. What is a data product roadmap?

Data Visualization 105

Data Visualization Feedback Software Research Software User Testing 105

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 12, 2023

Look no further as this is exactly what this article covers! A successful roadmap should include information on UX vision , strategy, goals, themes, milestones, and a timeline. UX research aims to identify specific user pain points. Want to learn how to create a robust UX roadmap for your UX team ? UX roadmap.

Roadmap 105

Roadmap Customer Experience UX Product Research 105

Userpilot

SEPTEMBER 5, 2023

With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. Design the customer journey map.

Customer Experience 105

Customer Experience User Testing Data Visualization Customer Feedback 105

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? This is the question we’re exploring in the article, so grab a warm beverage, find a comfy spot and let’s dive in. Customer requests are queries about your product.

Feedback Software 98

Feedback Software User Testing Product Research Customer Experience 98

Userpilot

SEPTEMBER 14, 2023

This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. Conducting market research and competitor analysis.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 139

User Testing Product Research Product Marketing Customer Experience 139

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Strategic value is about aligning features with the company’s vision and long-term goals.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

PMLesson's Ace the PM Interview

JULY 1, 2020

A product manager that I hire needs to always keep in the mind the product vision and key success factors, and emphasize them through all of the discussions with company teams that seek to limit their own team's effort, expenditure, or risk, and will blindly limit the product's potential. Pain points 2. Market sizing 4.

Vision 72

Vision User Friction Product Management Product Manager 72

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. It illuminates your target audience, their pain points, and desires.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

APRIL 11, 2023

Building an effective customer insights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customer insight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. TL;DR Customer feedback is the data you get from your users about your product and their experience.

Feedback Software 94

Feedback Software User Testing Customer Feedback Analytic Tools 94

The Product Manager Coach Blog

JANUARY 9, 2024

He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” I’ll explore the transformation from traditional practices to a more dynamic, customer-focused approach, ensuring that product managers remain key drivers of innovation and success.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Userpilot

JULY 18, 2023

This is the key question we explore in this article! The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Product managers aren’t directly involved in product coding, project management, or marketing.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

Product Research 242

Product Research Startups User Testing User Friction 242

ProductPlan

SEPTEMBER 2, 2022

For our ProductPlan customers, if you have questions about our pricing plans or want to see a demo, you can reach out to your Customer Success Manager, or you can schedule a demo here. There’s no standard process for go-to-market. Ideally, your product vision will carry from your roadmap to the launch plan.

Reporting Tools 82

Reporting Tools Customer Communications Research Software Marketing 82

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

NOVEMBER 23, 2023

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Finding conversations Now you know everything about talking to your customers. Go to crypto meetups!

User Testing 116

User Testing Customer Feedback Customer Experience Product Research 116

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Champions a customer-centric approach. Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product Coalition

FEBRUARY 19, 2023

All-in-one product” as a marketing term usually refers to the combination of multiple features or products bundled into a single offering. Here’s a metaphor I heard among B2B companies: “We are going to combine features X, Y, Z, and we will become a Swiss pocket knife of market category ABC!” “The Think of a “Swiss pocket knife.”

B2B 121

B2B User Friction Customer Experience Startups 121

Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Continue to test the strength of your product-market fit.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

MARCH 7, 2022

It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. To attract potential customers, marketers invest a staggering amount of resources across multiple channels. What is customer onboarding?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Customer Feedback User Testing 98

Userpilot

AUGUST 10, 2023

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! Let’s get right to it!

Product Research 98

Product Research Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 30, 2022

Every SaaS company implements UI updates from time to time, but how should they announce UI updates to customers without overwhelming them? In this article, we’ll share actionable tips on how to announce product updates to your customers to drive product growth. How often should you update your user interface design?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

The Product Coalition

SEPTEMBER 29, 2022

Write up questions, assumptions, directions for a vision. Capture their vision If the outgoing product manager has a roadmap and vision, great. At first, they had more passion, a bolder vision. They are not direct customers or users, but they have been working on the product, toiling for it. Developers.

Product Research 123

Product Research Product Management Product Manager Data Visualization 123

The Product Coalition

APRIL 23, 2023

One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.

Leadership 78

Leadership User Friction Data Visualization Vision 78