The Product Coalition

JUNE 14, 2020

Photo by Wynand van Poortvliet on Unsplash In this article, I’ll share some lessons learned by adapting an existing digital product for new customer segments. I’ll keep this article not attached to the product itself but in the process of building it and it’s the current process up until now.

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The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Plan your product: “story mapping” (Nielsen Norman Group) Often teams rely on lengthy requirements documents to move from a vision to a product. Eventually they run out of cash and shut down. You have to roll up your sleeves and build it. ?? Are any books missing?

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The Product Coalition

OCTOBER 21, 2021

This is why things like guerilla marketing came to be in the first place. In any case, if you’re one of the underdogs in your industry hoping to gain a firm footing as an entrepreneur with a vision, you’re reading the right article. link] Guerilla Marketing The first thing on our list is guerilla marketing.

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The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. What is included in a market requirements document (MRD)?

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. What is a product marketing framework?

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. What’s a go-to-market strategy?

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Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below.

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Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. If you’d like to dive more into the context around this roadmap, you can read the full article here.

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Product Management University

JUNE 6, 2018

The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. Our feature article this month focuses on an easier way to identify what’s most important to your target customers. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution.

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Roman Pichler

DECEMBER 7, 2021

Listen to this article: [link]. To see how this can be done, let’s explore how the success factors can be applied to the product vision board. The following picture visualises the recommendations above and shows how the factors map onto the five sections of the product vision board. The Four Factors Explained.

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Bain Public

MARCH 21, 2020

Here’s a list of our product-centric articles that got syndicated across publishers judged to be the best representative of Product Management thinking. Demand for Product Management thought leadership is still growing. Originally published on ProductCoalition.com What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

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Product Management University

MARCH 24, 2021

It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Marketing wants a strategy that makes it easier to differentiate your value. Related Articles.

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Roman Pichler

MAY 4, 2022

Listen to this article: [link]. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. Why the Scrum Team is Not Enough. Scrum is a popular agile framework.

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UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

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The Product Coalition

AUGUST 8, 2023

The journey of leadership is, in many ways, a journey toward embracing our incompleteness Recently, I stumbled upon an insightful article by HBR titled “I n Praise of the Incomplete Leader ” and found it strikingly relevant. At first, I leaned heavily on technical jargon, missing the mark with marketers.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Hutwork

MARCH 9, 2018

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. Regardless, the following articles are a must-read for anyone concerned with rolling out the best product in each iteration. Hackernoon published Wayne Chang’s seminal article on user experience.

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PMLesson's Ace the PM Interview

JULY 1, 2020

A product manager that I hire needs to always keep in the mind the product vision and key success factors, and emphasize them through all of the discussions with company teams that seek to limit their own team's effort, expenditure, or risk, and will blindly limit the product's potential. Market sizing 4. Product vision statement 5.

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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The Product Coalition

JUNE 11, 2023

For example — If you are a product manager of a product for marketers, take the time to understand a marketer day, KPIs, etc. Strategic vision Great product managers have a clear vision for the future of their products. They can also translate this vision into a roadmap their teams can execute. Read this article).

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The Product Coalition

MARCH 6, 2023

By leveraging historical data and machine learning algorithms, marketers can make accurate predictions about how new ad creatives are likely to perform, without having to go through the process of testing each variation. These are the feature sets AI (computer vision) can look at the Ad and come up with specific features to extract.

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Bain Public

APRIL 15, 2018

There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. He seems busy.

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The Product Coalition

JANUARY 25, 2024

Our next article in the prioritization series* tells about different types of business organizations. If you missed the previous articles: * Introduction to prioritization in product development * Review of Eisenhower Matrix as the most mainstream prioritization technique Imagine that your product is a tree. However, bushes lack focus.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Product Coalition

NOVEMBER 7, 2022

Gaming commands a population of almost 3 billion alone, flowing in a whopping $180 billion USD worth of revenue within 2021, according to this article by Cam Waller. This is a pretty important tool for many who are vision-impaired. You’d forget that there’s a whole market for this space.

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The Product Coalition

OCTOBER 12, 2020

Two weeks later, we started to have concerns over our product and vision. This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. We’ll talk about how we handled it with all the stakeholders (investors and team) in the next article. thanks to us.

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Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. The main difference between product management and project management is the focus.

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The Product Coalition

JANUARY 9, 2023

link] In this article, I cover why you fail in pursuing goals, learnings from product managers to succeed, how to set inspiring goals that keep you moving forward, and give you a Miro template that will knock you out of your socks. The biochemistry of belief is a nice article about the mechanics here. The vision is exciting.

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Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Your Definition of “the Market” is One-Dimensional.

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Userpilot

DECEMBER 13, 2023

This is the main focus of the article. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. How do you develop a robust UX strategy?

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The Product Coalition

MAY 1, 2018

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this. The vision talks about the future?—?where

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Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

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The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

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