Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! A well-structured product team requires a product leader – either a product manager or a product owner.

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Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

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The Product Coalition

FEBRUARY 5, 2019

Then, they are upvoted and commented on; this helps everyone find out about features or products they would not have heard abut otherwise. It is very useful for conducting product launches, or simply testing an idea with the wider community. Before Impact Interview, Lewis was Microsoft’s Director of Product Management.

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Good Product Manager

FEBRUARY 8, 2016

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

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Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

The Product Coalition

DECEMBER 21, 2020

In this article, we’ll look into idea validation. We’ll explore how you can test and research ideas for your product, service, or business model. If you’re far enough along the development process, you can even launch early access or a beta version. Marketing a new product launch is an entire field all on its own.

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ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. Such products are not sustainable and don’t survive in the long run.

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Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Userpilot

SEPTEMBER 20, 2022

If so, keep on reading, because that’s exactly what we’re diving into in this article. The customer development framework helps teams validate product ideas and build products that solve customers’ problems. It was developed by Steve Blank and popularized by Eric Ries in The Lean Startup.

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Userpilot

MARCH 18, 2021

This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! A Product Onboarding Tool for Startups. vs. The Product Growth Tool for Product Teams. If you’re a startup – you’ll go for the one that claims to understand startups.

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Feedback Software Research Software User Testing Customer Experience 52

Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. More from the article here.

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Andrew Chen

JANUARY 9, 2020

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. More from the article here.

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Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

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Userpilot

SEPTEMBER 26, 2019

Major releases don’t tend to come along too often, and they require a lot of work when it comes to launching them. Generally, major releases will have a detailed cross-platform product marketing campaign. This includes blog posts, emails, landing pages, in-app notifications, and even appearing on Product Hunt.

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? This is the key question this article discusses, so if you’re after the answer, you’re in the right place! We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers.

Research Software 87

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61

Userpilot

JULY 18, 2023

What does a product manager do? This is the key question we explore in this article! We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. AI product managers specialize in developing and implementing AI-powered solutions.

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Data Visualization Product Research User Testing Onboarding KPIs 83

Intercom, Inc.

MARCH 29, 2022

When I came to OpsGenie, a small startup company trying to grow, we were looking for a product that would allow us to scale to be able to support customers worldwide. So let’s take a look at the product in more detail. Product demo: Intercom Switch. Wayne Stewart: This goes back a ways. Wayne Stewart: Yeah.

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