Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. What do these brands have in common? For HubSpot, that enemy was outbound marketing.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. However, only choose “make” if it is possible through moderate technology investment, but if it is capital intensive then it is good to go with the “ally”.

Startups 120

Startups Strategy Technical Review B2B 120

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Don’t let other websites get your brand traffic.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. Brand new messenger for more customization. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 8, 2019

This is down to two key differences in software today: the delivery model has changed from licensing to SaaS we’re moving towards a product-first world In the past, technology products were sold through executive relationships and field sales teams. This includes content marketing, performance marketing, brand marketing etc.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60