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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. For HubSpot, that enemy was outbound marketing. Driving connection and growth with conversational relationships.

Inbound 211
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An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. However, only choose “make” if it is possible through moderate technology investment, but if it is capital intensive then it is good to go with the “ally”.

Startups 123
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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

We were one of the first companies to leverage all the new sales technologies that are out there now. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. Is it transitioning from inbound to outbound sales?

Outbound 183
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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” .

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Case Study: How ReadyTech Use Product-Led In The Workforce Sector

BrainMates

But just like any other sector, the modern workforce is changing rapidly to embrace the advantages of the latest technology to improve processes and efficiencies – making the lives of both employees and employers easier. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

After all, if you can’t grow in the existing markets, you very quickly need to get into new ones, as Elad describes: One sign that technology markets often exhibit at the tail end of a cycle is a fast diversification of the types of startups getting funded. In B2B, we’re seeing the same phenomenon.