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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

Framework 246
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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

B2B 130
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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

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The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

Product Management University

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100
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Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The post Market Problems — Blinders.

Marketing 100
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Best Resources for Customer Engagement Managers

Userpilot

It provides a framework for measuring and managing customer equity to drive long-term growth. Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer: This book is a comprehensive guide to subscription marketing, covering everything from acquisition to retention. Zeithaml, and Katherine N.

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Best Resources for Retention Managers

Userpilot

Certifications in customer experience, data analytics, business analysis, and project management can also boost your expertise. A few to consider include Google Data Analytics Professional Certificate, Certified Business Analysis Professional (CBAP) Certification, etc.