Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Userpilot

OCTOBER 16, 2022

Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. In a vastly competitive market, it’s essential to keep improving your customer experience if you want to foster customer intimacy. Just like with Hubspot courses: Hubspot’s certification badges.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 200

Demo Magazine Certifications B2B 200

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Use social proof in your marketing materials.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”)   Did they have sufficient input?

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Product Management University

MAY 27, 2020

A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. Learn outcome-based product management and product marketing from start to finish, including minimum viable product (MVP) definition. $99 Related Articles.

Customer Experience 130

Customer Experience Certifications B2B Definition 130

Product Management University

JANUARY 23, 2019

Here’s a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams. Like the video? The post Building a Stronger Product Management Organization: A Different Take on “Team” appeared first on Proficientz.

Certifications 100

Certifications Product Management Product Manager Workshop 100

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Market Problems vs. Customer Goals: Which One Offers More Valuable Insights? Product Management Playbook. Enjoy our August issue!

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

Product Management University

NOVEMBER 8, 2018

Learn B2B Skills Anytime, Anywhere With Product Management University On-Demand. Product Management University On-Demand is ideal for: Individuals that want to pursue a career in product management and product marketing. Organizations with large product management and product marketing teams that are in a constant state of change.

Certifications 29

Certifications Product Management Product Manager B2B 29

Product Management University

APRIL 15, 2020

The B2B Product Manager April 2020. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. 99 Online Training & Certification Until April 30, 2020. COVID-19 changes everything, for us and our customers.

B2B 26

B2B Magazine Product Management Product Manager 26

Product Management University

JUNE 11, 2020

Here are three that the product manager (or product marketing) candidate can ask the hiring managers. Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. I look at a team of product managers/marketers as the whole is greater than the sum of the parts.

Product Management 130

Product Management Product Manager Certifications Management 130

The Product Cafe

JANUARY 18, 2024

Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Product HQ's AI Product Manager Certification ‍ First thing first.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. Sometimes, it’s as simple as positioning, marketing and selling your value in the context of each vertical market. 6. Market & Sell Your Industry Credibility.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Product Management University

NOVEMBER 6, 2018

Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively. Without this level of knowledge, the risk of delivering solutions that offer no strategic value to the customer organization goes way up.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Product Management University

OCTOBER 17, 2017

That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex. I’d retain those skills and play consistently better for a longer period of time.

Product Management 100

Product Management Product Manager Certifications B2B 100

Product Management University

SEPTEMBER 20, 2017

Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales. Analyze the Markets & Educate. Assess the vertical market segments that represent the majority of customers for each product line and determine the segments with the most overlap across products.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Product Management University

OCTOBER 24, 2017

There are the obvious answers …to improve productivity, to cut costs, to maintain compliance, get products to market faster, etc. and then there are the real reasons, the ones the executive suite cares about …price erosion for core products, being first to market, competing globally, declining market share, etc.

Certifications 100

Certifications Demo Differentiation B2B 100

Product Management University

SEPTEMBER 20, 2017

So get out of the building and put yourself in situations where you’re learning about the business of your target customers and the market dynamics driving their businesses. This knowledge will give you the credibility and respect necessary to drive key product and market decisions. Get Out Of The Building.

Leadership 100

Leadership Product Management Product Manager Certifications 100

BrainMates

SEPTEMBER 4, 2023

Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Gainsight

SEPTEMBER 22, 2023

How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Technology companies, in particular, adopted these points of differentiation to gain market share. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Intercom, Inc.

JANUARY 5, 2022

I personally love to be early and use the opportunity to set the bar really high in the market. SOC 2 is not a pass-fail certification, which is really important and a common misconception. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale? Liam: And SOC 2 is not a certification.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Product Management University

MARCH 26, 2020

Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. We’re offering the opportunity to learn a unique “solutions” approach to product management and product marketing that’s practically free! Click here to enroll.

Certifications 26

Certifications B2B Product Marketing Product Management 26

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Coalition

JUNE 7, 2019

He is currently Head of Product and User Behavior Analytics at Jüssi, an Internet marketing agency in São Paulo, Brazil. They are not even close to where the market is right now.” Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. Not at all.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. It’s important to find your niche.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Atlassian

FEBRUARY 16, 2022

As a volume-based business – that is, one that is oriented around selling as many units as possible – you can’t cover every corner of the market or every use case yourself. These partners help you market, sell, integrate, and extend your products. Discover, try, buy, repeat: a radically empowering approach to B2B sales.

Customer Experience 77

Customer Experience User Testing Data Visualization Customer Feedback 77

ProductPlan

OCTOBER 1, 2020

From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more). Software as a Service has become the predominant business model for B2B software. Leading the Product. SaaStr Annual.

Research Software 89

Research Software Onboarding KPIs Technical Review Agile 89

Userpilot

JULY 13, 2022

It offers certification programmes, organizes events, runs a job board, and has the largest product management Slack community. The First Round Review delivers great articles on a variety of topics for startup founders, product managers, investors, and marketers. 10 secrets to B2B product research. Product Manager HQ.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., Mushrooming of training sessions and certifications on PM reflects the situation quite well. . A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

BrainStation Product Management

MAY 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Here is a recap of some of the things they had to say. Speak to a Learning Advisor.

Data Visualization 40

Data Visualization User Testing Analytic Tools Research Software 40

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Certifications 22

UX Studio: Product Management

JANUARY 8, 2021

UX studio has been on the market for over 10 years, so we know the UX design industry well. To help you select the right agency and better understand the UX market, we examined over 50 firms and handpicked the top 10 app design companies that are worth checking. Their pricing starts from $10,000 per project, according to Clutch.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

Gainsight

JUNE 23, 2020

Looking back now, it’s hard to believe that 2020 kicked-off just like any other event year in the fast-paced world of B2B SaaS. . They introduced me to a hospitality lawyer that would eventually help and guide me and my VP of Corporate Marketing, Lauren Sommers through the tough conversations we were about to face with our venue and hotels.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

NOVEMBER 24, 2022

Award them course completion certificates to boost their self-esteem, and reward them with gift cards and discounts to nurture better relationships. Behavioral segmentation is one of the most popular approaches for B2B use cases. HubSpot’s certification program. What is customer education? Advanced segmentation in Userpilot.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Data Visualization 98

Userpilot

DECEMBER 3, 2022

You can use gamified elements like celebratory modals , and badges, certificates. Then you can create marketing and sales content, like blog posts or social media campaigns, that speak to those concerns. The acquisition stage in SaaS is a bit different than a typical B2B company. Share informative and relevant content.

Feedback Software 98

Feedback Software Customer Experience Analytic Tools Customer Feedback 98