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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Product Management University Launches The School of Customer Success for B2B

Product Management University

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The School of Customer Success features the Customer Success Value Skills training course and certification.

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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

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The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals

Product Management University

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100
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Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Product Management University

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

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How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

Product Management University

What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. An outcome-based minimum viable product has two components. Related Articles.