Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

The Product Coalition

FEBRUARY 3, 2022

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. Hence this process is efficient, objective, and a lot faster than traditional survey methods.

Data Visualization 153

Data Visualization Customer Feedback User Testing Analytic Tools 153

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 70

Customer Feedback User Testing Feedback Software Product Research 70

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it?

Data Visualization 85

Data Visualization Feedback Software Customer Feedback Customer Experience 85

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. Let’s begin.

Product Research 88

Product Research Customer Satisfaction User Testing Customer Feedback 88

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. You will learn about different types of customer needs and how to identify them.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. What is the purpose of feedback repositories?

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 85

Feedback Software Data Visualization Analytic Tools User Testing 85

Userpilot

MAY 26, 2024

They’re pivotal in transforming interest into sales, setting the stage for the comprehensive insights ahead. Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to acquire, convert, retain customers – and turn them into raving fans – you need to engage them first. Hyper- personalize in-app communication and customer experiences.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 76

Data Visualization User Testing Research Software Product Research 76

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 88

Customer Experience B2B User Testing Customer Feedback 88

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Growth marketing team for optimizing growth strategies and implementing data-driven decisions.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

Userpilot

JUNE 19, 2023

User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. How do you measure it?

User Testing 81

User Testing Product Research Feedback Software Customer Experience 81

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty. Let’s get started.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Customer Experience 77

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. For this approach to work, a trial or free plan mustn’t satisfy user needs entirely.

Analytic Tools 71

Analytic Tools Feedback Software Data Visualization Strategy 71

The Product Coalition

SEPTEMBER 13, 2022

Here we can rely on market tendencies, competitors’ benchmarks, market experts, financial analysis, product analytics, customer research, customer feedback, internal feedback, and a myriad of other information sources. The fact is product managers are sitting in a gold mine of customer knowledge that we are underusing.

User Testing 119

User Testing Customer Feedback Feedback Software Product Research 119

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 68

Feedback Software B2B Customer Feedback Customer Experience 68

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.

User Testing 92

User Testing Feedback Software Research Software Analytic Tools 92

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 87

Feedback Software Analytic Tools Customer Experience User Testing 87

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. User Engagement: The Window to Your Customer Retention Soul. Product Management Playbook.

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior.

Data Visualization 78

Data Visualization Research Software Feedback Software Analytic Tools 78

Indicative

OCTOBER 1, 2020

In many ways, engaged users are the hallmark of a successful company. According to a Gallup poll , fully engaged customers represent a 23% premium over an average customer when it comes to share of wallet, profitability, revenue, and relationship growth. Enter: customer analytics. What is the LTV of your average customer?

User Testing 141

User Testing Data Visualization Customer Feedback Analytic Tools 141

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. We offer a few insights. Enjoy The B2B Product Manager March issue. You can solve legitimate customer problems and still not deliver high-value outcomes.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

JANUARY 17, 2023

A frictionless customer experience ensures your customers stay with you for a long time. But it requires dedication and consistency to achieve a frictionless experience for your users. Interaction friction : Occurs when the product’s interface is confusing or not easily navigable for users.

Customer Experience 87

Customer Experience Analytic Tools Feedback Software Data Visualization 87

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. Get Insights.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165