Mironov Consulting

JUNE 30, 2017

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. Let’s call it the software development deli counter problem.

Software Developers 96

Software Developers Software Development Reporting Tools Software Review 96

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Gainsight

MAY 31, 2023

When evaluating customer success software, review platforms such as G2 and TrustRadius can be invaluable resources. G2 Grid Reports are based on thousands of verified reviews and data from actual users, so you can compare multiple vendors based on real feedback. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Reviews on review sites like G2, Capterra, etc.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Read along to learn how you can develop and implement this! Use social proof in your marketing materials. Re-engage inactive users with email marketing. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. You can tell customers are developing a positive relationship with your product when they become active users. What is customer intimacy?

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

MAY 6, 2020

We understand that’s not an easy choice since you’re likely looking for a team that not only writes an excellent code but also grabs your vision, cares about your business needs, and contributes with its own industry insights and recommendations. why cross-platform app development? You might wonder?—?why We’d answer?—?because

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Mironov Consulting

FEBRUARY 28, 2024

  So the ratio of wants/needs/demands/ couldas/shouldas to actual development capacity is often 20x-50x.   They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Effective customer analysis is the key to business success.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

UX Planet

MARCH 7, 2024

Silos Within Teams In many organizations, design, development, and product management operate in silos, a structure that inherently limits collaboration and communication. This siloed approach can lead to misaligned goals, redundant work, and a slower time-to-market, significantly inflating the cost of projects.

Feedback Software 52

Feedback Software Research Software Customer Experience Customer Feedback 52

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with Customer Development.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Userpilot

APRIL 8, 2024

Think about the last software application that you used for work. Word-of-mouth marketing relies on product virality and network effects. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition. Whose idea was it to buy it?

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 122

Startups Strategy Technical Review B2B 122

Userpilot

DECEMBER 3, 2022

Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets. Potential customers analyze competing products and read reviews. Example of a user persona.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. Given our limited resources, we shifted our business development focus to emphasize these companies.

Product Research 91

Product Research User Testing Customer Experience Research Software 91

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. What is a Marketing Qualified Lead (MQL)? Marketing & Sales funnel. Let’s dive in!

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

ProductPlan

MARCH 19, 2020

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. Korean biotech company Seegene recently put AI technology to use in developing a test kit for the novel coronavirus. The company reports that AI shortened its development time from months to just weeks. Nest, Tesla Autopilot.

Artificial Inteligence 75

Artificial Inteligence Reporting Tools Software Review Data Visualization 75

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Revulytics

MAY 9, 2018

Having pretty much maxed out cost-cutting opportunities, private equity investors are increasingly looking for ways to boost top-line growth for the companies in their portfolios, with the aim of keeping pace amid market conditions and investor expectations, according to a recent study by Bain & Company. But it doesn’t have to be.

Technical Review 59

Technical Review Software Review Data Visualization Analytic Tools 59

Userpilot

OCTOBER 4, 2022

The AARRR framework is important for B2B SaaS because it helps you nail down strategies to optimize every stage of the funnel starting from user signs, while also informing you of leaks in your funnel where conversion rates are low. Viral loops promote word-of-mouth marketing by getting existing users to refer your product to their network.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. This can range from onboarding new software to ongoing technical support.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Marketing personas are designed to cover the psychological and behavioral aspects of the target audience. So the marketing team can capture more qualified leads for the sales team.

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JANUARY 5, 2022

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. I personally love to be early and use the opportunity to set the bar really high in the market. Start early.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Userpilot

DECEMBER 10, 2023

The final stage in the process is review; when you reflect on how to improve the other stages and aspects of your PLS motion. Advantages of sales-led growth Sales-led growth has been the dominant go-to-market approach for enterprise software companies for several reasons. Review The last part of the four-step process is review.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Coalition

AUGUST 3, 2022

These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). eCommerce businesses can reach a global market. mCommerce is growing rapidly due to the increasing number of people who own smartphones and other mobile devices.

User Testing 120

User Testing Research Software Software Review B2C 120

Userpilot

JULY 16, 2021

Increase feature adoption to develop an adoption flywheel and ensure consistent value for your customers over time. User retention is more cost-effective than customer acquisition and reduces the pressure on marketing to decrease the customer acquisition cost. Product-Market Fit (PMF). Inform product development.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98