People-First Product Leadership

DECEMBER 4, 2023

Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals. Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? To kick us off, here is the map for today. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. You might also be interested in: How to Use OKRs for Roadmap Prioritization and Planning 3. These are the things that will differentiate you from your competition. The higher the number, the closer you are to high impact/low effort.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. For a complex B2B product, the time-to-value might take weeks or months. The Best Benefits of Product-Led Growth.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Management 22

Product Management Product Manager B2B Certifications 22

Intercom, Inc.

NOVEMBER 21, 2019

A different approach is the Jobs-to-be-Done framework. The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want. For a lot of our strategic roadmap planning we decide: 1.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 97

B2B Feedback Software Product Marketing Customer Experience 97

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Guy

JUNE 18, 2020

1password.com) Strikingly- Public Forum, Idea Forum , where customers request and vote on features Public Roadmap (ie Slack , bitsian ) . Are things that we are learning finding their way into the roadmap? How do you internally communicate customer requests/feedback vs the roadmap? A decision making framework that I use is.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Intercom, Inc.

JANUARY 31, 2019

We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. The AARRR framework is always a solid starting point: acquisition , activation , retention , referral and revenue. Also roadmap flexibility. Switching has become easier. Company: Zuora.

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Department of Product

AUGUST 2, 2020

If you’re aiming to launch a new product in the B2B space your vocabulary may need to alter slightly to cater to a different audience. Vocabulary as a strategic differentiator When deciding on your vocabulary, it’s useful to cast your eye across the market to see how other players in the market speak.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Business of Software Conference

OCTOBER 11, 2023

Will getting the app be dangerous for you?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing 40

User Testing Product Research Research Software Product Management 40

Business of Software Conference

NOVEMBER 26, 2018

Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. It will even write your roadmap for you as we shall shortly see. This framework will work. It could be uniqueness in the marketplace, differentiation and also the emotional bond that people have with what it is you’re providing.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103