Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Pepper in some competitive differentiation. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give you everything you need.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 93

Feedback Software User Testing Product Research Strategy 93

The Product Coalition

JUNE 10, 2022

I like to think about the Service Management System as the procedural framework for an organization. Latest (for example with ITIL v4) there are also requirements included in, regarding the strategic framework (e.g. Combine for Success Product Management enables Enterprise Service Management for standardization and scaling.

Management 117

Management Management Definition Customer Experience 117

Product Management University

MAY 11, 2018

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. For most B2B organizations, adopting this approach yields nothing but upside, especially if your products and services are a commodity or will be soon. It’s the best of both worlds.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Product Management University

MAY 14, 2018

Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Four Steps to Simplify Feature ROI. Estimate the lost revenue if you don’t eliminate any of those obstacles, for both existing and new customers.

Differentiation 100

Differentiation B2B Framework Customer Experience 100

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. To make matters worse, popular prioritization frameworks focus on short-term goals.

Analytic Tools 98

Analytic Tools Feedback Software Product Research User Testing 98

Product Management University

JANUARY 26, 2017

For 80% of B2B products and services, the answer is generally NO! In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. Differentiation becomes a no-brainer as you solve more CEO-level problems. Related Article.

B2B 100

B2B Differentiation Customer Feedback Consulting 100

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. appeared first on Proficientz - Product Management Training & Certification for B2B. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Guy

JUNE 18, 2020

A decision making framework that I use is. Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. About Marvin Mathew.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Product Management University

OCTOBER 24, 2017

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Certifications 100

Certifications Demo Differentiation B2B 100

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Des: It’s fair to say in some cases a company is literally defined by its exact product, as in there is a one-to-one relationship between what the company is trying to do and what the product is trying to do and a lot of B2B products are in that space.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

MARCH 15, 2017

Product usability is the new currency for differentiation. The post The Functional Product Designer: A Must-Have for Product Success appeared first on Proficientz - Product Management Training for B2B. That makes the role of the functional product designer, a.k.a

Weak Development Team 100

Weak Development Team Customer Experience B2B Differentiation 100

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. Segment the market by: Demographics (or firmographics for B2B). I use an importance vs. satisfaction framework to define how well-served or underserved each need is. We make sure our MVP addresses those differentiating needs.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Product Management University

FEBRUARY 1, 2017

Most B2B product companies, however, attempt to establish strategic priorities at the product level and quickly become frustrated because it’s next to impossible to achieve any level of consensus given the many perspectives and opinions related to each product and its market potential.

Marketing 100

Marketing Customer Experience B2B Product Research 100

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Product Management University

FEBRUARY 1, 2017

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. Higher impact solutions differentiate you from the competition and warrant higher price points (or smaller discounts) and drive greater revenue growth. Wealth made simple: news and articles from IRC Wealth.

Document 100

Document Marketing Airlines Data Visualization 100

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. Is this leading to a competitive neutralizer, differentiator or delighter? When I first joined Miro, less than a year ago, we had 3 million users and around 300 employees. A lot has changed since then.

Product Research 157

Product Research User Testing Customer Feedback Product Management 157

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? For organizations that use the OKR (Objectives and Key Results) framework, objectives are the targets set to achieve the goals. Identify their strengths, weaknesses, opportunities and threats (SWOT).

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

ProductPlan

DECEMBER 21, 2020

To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. These are the things that will differentiate you from your competition. Many people like the RICE framework as it takes confidence into account in a qualitative way, but there are still a lot of uncertainties.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Mixpanel

JULY 27, 2020

Below, I break down how to build a product-led foundation at any stage—whether you want to launch a product-led startup, or build a stronger product-led business—using my UCD framework (Understand, Communicate, and Deliver). For most B2B customers, the best answer to this question is as soon as possible. Let’s dive in! About Wes Bush.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing 63

User Testing Research Software Product Research Product Management 63

Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. The AARRR framework is always a solid starting point: acquisition , activation , retention , referral and revenue. Switching has become easier. to survive, what would it be?

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Management 22

Product Management Product Manager B2B Certifications 22

Department of Product

AUGUST 2, 2020

If you’re aiming to launch a new product in the B2B space your vocabulary may need to alter slightly to cater to a different audience. Vocabulary as a strategic differentiator When deciding on your vocabulary, it’s useful to cast your eye across the market to see how other players in the market speak.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing 40

User Testing Product Research Research Software Product Management 40