B2B Differentiation Framework Product Marketing 
The Product Coalition
MARCH 23, 2022
A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments.
Product Management University
AUGUST 15, 2023
Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. Here’s a bonus.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Management University
APRIL 8, 2024
There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. Pepper in some competitive differentiation.
Product Management University
APRIL 15, 2018
Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing.
Product Management University
AUGUST 9, 2017
If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?
Product Innovation Educators
FEBRUARY 20, 2023
How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.
Userpilot
NOVEMBER 23, 2023
It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. This means that whatever they work on isn’t always aligned with customer or market needs.
Expert insights. Personalized for you.
119 
Let's personalize your content