Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

Feedback Software 96

Feedback Software Research Software Framework User Testing 96

Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions.

B2B 100

B2B Management Management Framework 100

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

Positioning 130

Positioning Product Research Construction Demo 130

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But you do need to choose.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have defined the below dimensions as a cohesive framework. The frameworks (image 1 &2) highlight the approach to take the product into the market. Refer image 2.

Startups 126

Startups Strategy Technical Review B2B 126

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. It all starts with product management.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. In smaller organizations, the ownership usually falls on product management. When Should You S.W.O.T?

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

Good Product Manager

JUNE 7, 2017

Normally this research is only available to clients of the SiriusDecisions Product Management advisory service, but we’ve made a version of this report available to non-clients – click here to download the SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

Normally this research is only available to clients of the SiriusDecisions Product Management advisory service, but we’ve made a version of this report available to non-clients – click here to download the SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

Normally this research is only available to clients of the SiriusDecisions Product Management advisory service, but we’ve made a version of this report available to non-clients – click here to download the SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I mean, the options are almost endless.

User Testing 145

User Testing Framework B2B Document 145

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Product Innovation Educators

MAY 3, 2021

Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams.

Framework 70

Framework Weak Development Team Travel Customer Experience 70

Product Innovation Educators

MAY 3, 2021

Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams.

Framework 62

Framework Weak Development Team Travel Customer Experience 62

Product Management University

APRIL 9, 2020

While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. If you start every product, marketing and sales conversation with a customer goal or outcome, their biggest problems will hit you smack between the eyes. For example…. Related Articles.

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Review by First Round

OCTOBER 7, 2021

GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. 5. Stop Doing Product ROIs and Start Doing Market Segment ROIs. In B2B, product ROIs aren’t relevant, especially in a vertical market model.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Product Management University

MARCH 23, 2017

To that end, the strategic component of product management and product marketing is answering the WHO, WHAT & WHY questions as it relates to the market. The post Strategic and Tactical Product Management – A Bad Idea appeared first on Proficientz - Product Management Training for B2B.

Product Management 113

Product Management Product Manager B2B Management 113

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. One great example was a dashboard aggregation product we developed with a client. With product metrics. Suffice it to say I’ve seen the power of data in plenty of contexts.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Product Management University

SEPTEMBER 20, 2017

It will be easier for the market to understand and easier for the sales team to sell. Proficientz has the one and only product management, product marketing and sales enablement framework and training programs that support a solutions-driven product management model.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Intercom, Inc.

JANUARY 14, 2021

Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster. It’s a B2B SaaS application, think of it as a CRM.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 109

User Testing Customer Experience B2B Reference 109

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

Product Research 150

Product Research User Testing Weak Development Team Embedded Analytics 150

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Product Research 94

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. appeared first on Proficientz - Product Management Training for B2B.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Product Talk

APRIL 20, 2022

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.

Product Research 243

Product Research Startups User Testing User Friction 243

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. Prior to that, she held product marketing positions in various companies, including Microsoft and Zalora. Product marketing.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.)

Product Management 113

Product Management Product Manager Differentiation Document 113

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. Part of it has to do with seniority (heads up vs heads down).

B2C 69

B2C Framework Data Visualization Analytic Tools 69

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 97

B2B Feedback Software Product Marketing Customer Experience 97