The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

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Framework Reporting Tools Technical Review Systems Review 119

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. Here’s a bonus.

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Product Management Product Manager White Paper Management 246

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

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Feedback Software User Testing Product Research Strategy 87

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. This is where the value of market owners comes into play.

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Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

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Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions.

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Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

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Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. In smaller organizations, the ownership usually falls on product management. When Should You S.W.O.T?

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Data Visualization B2B Customer Experience Customer Feedback 147

Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. Don’t worry about perfection at the start.

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B2C Onboarding KPIs Analytic Tools B2B 92

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But you do need to choose.

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User Testing Workshop B2B Leadership 102

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off. 5. Stop Doing Product ROIs and Start Doing Market Segment ROIs.

Strategy 113

Strategy B2B Certifications Customer Experience 113

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. The secret? It’s cheaper.

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Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

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Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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Lenny Rachitsky

JANUARY 23, 2024

I was speaking with one of my favorite B2B founders and asked her what company she’d most love to learn from. The annual process works along a “W” shape, similar to the framework Lenny suggested here. The product group nowadays also includes non-“build” functions. Her immediate answer: “Gong!

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Feedback Software User Testing Customer Feedback Workshop 103

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

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The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I mean, the options are almost endless.

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User Testing Framework B2B Document 141

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Product Management University

MARCH 23, 2017

Neither label is conducive to market/customer focus. Think about strategy and execution. Strategy is everyone’s job — deciding what you’re going to do and why it’s valuable to the market. Execution is also everyone’s job — executing the strategy. Who are our target customers?

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Product Management Product Manager B2B Management 113

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

Customer Experience 101

Customer Experience User Testing Customer Feedback Research Software 101

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

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Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

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Feedback Software Analytic Tools Product Research User Testing 91

Product Management University

SEPTEMBER 20, 2017

The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

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The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap.

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Mixpanel

OCTOBER 19, 2023

For example, as a B2B company, you might want to focus on user growth in a certain customer segment. It also creates alignment between teams and creates a forum for conversations about goals, priorities, and strategy early on in a project. Start simple and ask questions Product leaders have no shortage of data at their disposal today.

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Data Visualization Customer Experience Analytic Tools Software Review 98

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

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Marketing Certifications Differentiation B2B 100

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Product usage patterns. The outcome? Organizational scale. Lifestyle choices.

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Research Software User Testing Market Research Data Visualization 52

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

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Data Visualization Analytic Tools Feedback Software Product Research 92

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. An internal tools Product Manager likely skews to the bottom-right.

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B2C Framework Data Visualization Analytic Tools 68

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning.

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Weak Development Team Product Management Product Manager Customer Experience 100

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

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Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs. Instead of competing in the existing markets, a radical innovator creates new ones.

Feedback Software 95

Feedback Software Analytic Tools Research Software Product Research 95

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Customer Experience B2B Reference 109

Good Product Manager

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. and the SiriusDecisions Product Ownership Decision Framework.

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Product Management Product Manager Management Management 94

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

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Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52