The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo In addition, understanding Ecosystem synergies and building win-win strategies are critical. Data showed that more than 50% of consumers used a larger device to sign (not including B2B transactions). The Four Towers?—? Fast , Accurate , Economic , and Reliable.

Framework 121

Framework Software Review Technical Review Document 121

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. 18:54] What’s another example of pricing strategy?

B2B 88

B2B User Testing Banking Customer Experience 88

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. It’s a B2B SaaS application, think of it as a CRM. Use it to make better product decisions.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox.

Magazine 113

Magazine B2B Product Management Product Manager 113

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

Feedback Software 98

Feedback Software Research Software Framework User Testing 98

Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. No one makes it easier than Proficientz.

B2B 100

B2B Management Management Framework 100

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. What is a good framework to use when creating a good North Star Metric for SaaS?

B2C 97

B2C Onboarding KPIs Analytic Tools B2B 97

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The identification of metric is driven by the goal to be achieved, which is mainly guided by the product strategy and leadership within the organization.

Data Visualization 158

Data Visualization Customer Feedback User Testing Analytic Tools 158

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not!

Leadership 147

Leadership Marketing Product Management Product Manager 147

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 86

User Testing B2C Product Research B2B 86

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility.

Framework 138

Framework Agile User Testing Research Software 138

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. The ideal time to re-route your growth strategy is before your growth starts to taper off. The ideal time to re-route your growth strategy is before your growth starts to taper off. In B2B, product ROIs aren’t relevant, especially in a vertical market model.

Strategy 113

Strategy B2B Certifications Customer Experience 113

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. I created a spreadsheet that they needed to fill, that included the customer size (it’s a B2B company), industry, and primary use case for buying the product.

User Testing 105

User Testing Workshop B2B Leadership 105

Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. Key takeaways that guide your portfolio strategy include: Identifying market segments where you’re strongest (by revenue and number of customers) and understanding how much runway remains for growth.

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. Product Requirements in B2B Software Markets. The post Product Requirements: Using a Written or Visual Framework appeared first on MindTheProduct. Choosing the Right Method.

Framework 112

Framework User Testing Research Software Feedback Software 112

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.

Customer Satisfaction 102

Customer Satisfaction User Testing Customer Experience Customer Feedback 102

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. However, universities and colleges are the perfect places to employ product management principles.

Education 52

Education Research Software Analytic Tools Feedback Software 52

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There! Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing). How to create a scalable product organization.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Amplitude

JUNE 11, 2018

This series unpacks a modern approach to product management strategy and execution that accelerates product development and growth. Defining your Customer Engagement Strategy: Which game are you playing? This game is predominant in B2B software but played all around us. Strategy is what you say no to.

Customer Experience 86

Customer Experience User Testing Customer Feedback Strategy 86

The Product Coalition

JANUARY 10, 2019

The most popular frameworks, like agile, are more about the general approach your office takes. The Jobs To Be Done Framework (JTBD, for short) is different. Explaining the Jobs to Be Done Framework What is business? Let’s look at the theory behind the Jobs To Be Done framework. Anything else is just a hobby.

Framework 60

Framework Research Software User Testing Feedback Software 60

The Product Coalition

NOVEMBER 27, 2023

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Select the right vertical As previously said, vertical SaaS solutions do not take a “one-size-fits-all” strategy. Pro Tip: If you service international customers, make sure you understand the legal frameworks and standards of each country.

Research Software 135

Research Software Feedback Software Reporting Tools User Testing 135

Mind the Product

AUGUST 23, 2019

Each of these three elements serves an important purpose, but by looking at strategy from only a product-centric view, you are unlikely to be able to make an impact on the larger business. In this blended product and business model framework: What is desirability? The product is simply a resource in service of the business model.

Technical Review 166

Technical Review Feedback Software User Testing Systems Review 166

Product Management University

AUGUST 6, 2020

For B2B companies, these are vertical market segments in most cases – retail, telecom, healthcare, non-profit, etc., How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio. Having fun yet?

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Product Management Unpacked

SEPTEMBER 24, 2021

Rao helped drive product strategy and develop new computer tools. “I Then I would look up a lot of things online to find some frameworks to use.”. “I Fast forward to Carnegie Mellon’s MSPM program, which Rao said provides a welcome combination of business education, product design frameworks, and technical development.

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Harnessing the Power of Community The narrative transcends mere theoretical frameworks and delves into the practical aspects of fostering a successful community.

Customer Experience 52

Customer Experience B2C B2B Books 52

Lenny Rachitsky

JANUARY 23, 2024

I was speaking with one of my favorite B2B founders and asked her what company she’d most love to learn from. The annual process works along a “W” shape, similar to the framework Lenny suggested here. Her immediate answer: “Gong! I want to know everything about that company.”

Feedback Software 104

Feedback Software User Testing Customer Feedback Workshop 104

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60