Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. Short of corporate strategy roles, it’s not!

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. At some point I gave the CEO homework: to analyze all the recent deals of one of the products and try to find patterns. But you do need to choose.

User Testing 102

User Testing Workshop B2B Leadership 102

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 85

User Testing B2C Product Research B2B 85

The Product Manager Coach Blog

MAY 7, 2024

Communication Excellence: Possessing the ability to communicate complex ideas clearly across various organizational levels to ensure alignment and execution of strategies. Advanced Analytical Abilities: Excelling at dissecting complex data, identifying patterns, and formulating strategies based on comprehensive market analysis.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Without a clear roadmap and strategy, a Product Manager won’t be able to make impactful decisions. But why did I choose this framework?

Framework 138

Framework Agile User Testing Research Software 138

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 91

Feedback Software Analytic Tools Product Research User Testing 91

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. You have more than one customer and both are equally important for different reasons.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

Product Talk

MAY 10, 2023

That was my first introduction to the continuous discovery framework. There’s changing business strategies and changing talking with investors and changing market landscapes and the pandemic. ” I think we were also still missing tying that back to the business strategy piece. ” I was able to sign up for that.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Product Management Unpacked

SEPTEMBER 24, 2021

Rao’s transformative career journey began in Mumbai, India, where he spent three years in product management roles for startup Parity Cube, which develops e-commerce content monetization tools to help web-based publishers manage native advertising and affiliate marketing. Rao helped drive product strategy and develop new computer tools. “I

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

Amplitude

JUNE 11, 2018

This series unpacks a modern approach to product management strategy and execution that accelerates product development and growth. So far, we’ve covered the definition of a product north star metric for different industries and how to organize your product team around your north star.

Customer Experience 86

Customer Experience User Testing Customer Feedback Strategy 86

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

The Product Coalition

OCTOBER 5, 2021

This playbook focuses on the essential elements for running a Product Development Health Check, including the key concepts, five key elements to check, what healthy product development looks like, and next steps. Why is a Product Development Health Check Necessary?

Weak Development Team 151

Weak Development Team Reporting Tools Research Software Feedback Software 151

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Bain Public

NOVEMBER 21, 2022

Product Collective’s INDUSTRY: The Product Conference was created in Ohio by product people Paul McAvinchey, Mike Belsito, and Rebecca Feliciano with the goal of bringing the best software product management professionals together. QUESTION 1: Do you think that company strategy and product strategy are the same?

Research Software 52

Research Software B2C User Testing Customer Experience 52

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Product usage patterns. The outcome? Organizational scale. Customer demographics profiles.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

SEPTEMBER 13, 2022

As Product Managers, we make decisions every day. We have many mental models, frameworks, processes, and tools to help us make better decisions, but in the end, no matter which technique we choose to use to make these decisions, what is fundamental are two things: 1. The customer should not be responsible for our product strategy.

User Testing 120

User Testing Customer Feedback Feedback Software Product Research 120

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

Research Software 110

Research Software Customer Experience User Testing Data Visualization 110

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. But how do you do that?

Customer Experience 101

Customer Experience User Testing Customer Feedback Research Software 101

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Use the framework highlighted in this post as a guide. But should it?

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

Product Management University

AUGUST 9, 2017

If a customer-goal based approach can help you deliver, market and sell more valuable solutions and accelerate your growth, contact Proficientz to learn how our framework and training programs will get you there faster and easier than all the other market problem approaches. Why Every Product Strategy Needs a Strong Narrative .

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. With such hyper-growth, there’s been an ever-growing need to scale the way we do product. Or is this a proposal for a future OKRs (based on business strategy)? and potential mitigations?

Product Research 154

Product Research User Testing Customer Feedback Product Management 154

Department of Product

JANUARY 17, 2023

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

The Product Guy

MAY 7, 2020

The competencies vary as you grow in the product organization from a Junior PM role to a VP, Products. As you climb the ladder, primarily the focus changes from solution and execution to strategy. Also, in various organizations which have grown in product maturity, customer base etc., Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

ProductPlan

AUGUST 29, 2019

Product Themes and North Stars. Themes and the North Star framework can be used by themselves or in tandem to address the traps above. Themes are a great nudge to see the bigger picture, link to a particular strategy or companywide objective, and allow for stakeholder buy-in. North Star Framework. It is not generic.

Roadmap 75

Roadmap User Testing Customer Experience Customer Feedback 75

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. An internal tools Product Manager likely skews to the bottom-right.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

Roadmunk

APRIL 3, 2018

They also get stuck in this because they don’t really have a fully-functioning product management and strategy cadence to figure out what the right thing to build is, and then feed that into their agile development processes. How have you found that some of the work you’ve done at the Product Institute ties to that?

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Mironov Consulting

MARCH 26, 2022

At least in the B2B software product world, I haven't found that to be true. Things I frequently hear from B2B field/sales organizations: "Product doesn't understand how important this is.  They  Engineering/Product lack urgency."  They aren't listening!"

Analytic Tools 145

Analytic Tools Data Visualization Reporting Tools Customer Experience 145