The Product Guy

NOVEMBER 9, 2017

Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. But why did I choose this framework? Research article.

Framework 138

Framework Agile User Testing Research Software 138

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. What are those 8 dimensions for startup onboarding strategy?

Startups 130

Startups Strategy Technical Review B2B 130

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. A simple ChatGPT inquiry will give you everything you need.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management Unpacked

SEPTEMBER 24, 2021

Rao’s transformative career journey began in Mumbai, India, where he spent three years in product management roles for startup Parity Cube, which develops e-commerce content monetization tools to help web-based publishers manage native advertising and affiliate marketing. Rao helped drive product strategy and develop new computer tools. “I

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy. GTM strategy vs marketing strategy vs product strategy.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. You have more than one customer and both are equally important for different reasons.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

The Product Coalition

OCTOBER 5, 2021

This playbook focuses on the essential elements for running a Product Development Health Check, including the key concepts, five key elements to check, what healthy product development looks like, and next steps. Why is a Product Development Health Check Necessary?

Weak Development Team 157

Weak Development Team Reporting Tools Research Software Feedback Software 157

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Use the framework highlighted in this post as a guide. But should it?

Customer Experience 145

Customer Experience User Testing Data Visualization Analytic Tools 145

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. To make matters worse, popular prioritization frameworks focus on short-term goals. What are value assumptions?

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

Product Talk

MAY 10, 2023

That was my first introduction to the continuous discovery framework. ” I think especially in the B2B context, when you’re not the end user, you’re not building it for yourself, you really have to do a lot more getting into the customers and figuring out what they really need since it’s not you using it.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready.

User Testing 149

User Testing Framework B2B Document 149

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap.

User Testing 113

User Testing Customer Experience Webinar Consulting 113

Bain Public

NOVEMBER 21, 2022

Product Collective’s INDUSTRY: The Product Conference was created in Ohio by product people Paul McAvinchey, Mike Belsito, and Rebecca Feliciano with the goal of bringing the best software product management professionals together. QUESTION 1: Do you think that company strategy and product strategy are the same?

Research Software 52

Research Software B2C User Testing Customer Experience 52

Product Management University

AUGUST 9, 2017

If a customer-goal based approach can help you deliver, market and sell more valuable solutions and accelerate your growth, contact Proficientz to learn how our framework and training programs will get you there faster and easier than all the other market problem approaches. Why Every Product Strategy Needs a Strong Narrative .

Marketing 100

Marketing Certifications Differentiation B2B 100

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

Research Software 110

Research Software Customer Experience User Testing Data Visualization 110

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

The Product Coalition

SEPTEMBER 13, 2022

As Product Managers, we make decisions every day. We have many mental models, frameworks, processes, and tools to help us make better decisions, but in the end, no matter which technique we choose to use to make these decisions, what is fundamental are two things: 1. The customer should not be responsible for our product strategy.

User Testing 127

User Testing Customer Feedback Feedback Software Product Research 127

Amplitude

DECEMBER 18, 2020

This blog post introduces some of those ideas, so you can learn more about the world of product analytics and how it creates value for your customers and your business. What Is Product Analytics? At its core, product analytics is the process you use for understanding how customers engage with your digital product or service.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Sachin Rekhi

FEBRUARY 16, 2020

I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

ProductPlan

AUGUST 29, 2019

Product Themes and North Stars. Themes and the North Star framework can be used by themselves or in tandem to address the traps above. North Star Framework. In contrast, a North Star Framework represents your product strategy with a primary (North Star) metric and a series of inputs. It is not generic.

Roadmap 83

Roadmap User Testing Customer Experience Customer Feedback 83

Department of Product

JANUARY 17, 2023

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Consider a B2B SaaS company that develops project management software.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. With such hyper-growth, there’s been an ever-growing need to scale the way we do product.

Product Research 160

Product Research User Testing Customer Feedback Product Management 160

Userpilot

AUGUST 30, 2023

About the author – Dave Martin Dave Martin is the founder of Product Leader coaching service RighToLeft , executive coach, and Chief Product Officer with over 20 years of experience. He has helped many leaders and teams refine their product strategies and shift from being feature-focused to product-led.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

The Product Coalition

MARCH 23, 2022

Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 134

Startups Fractional CTO Technical Review Software Review 134

The Product Guy

MAY 7, 2020

There are many frameworks available on building products and the approach varies individual to individual. This section sets out my philosophy on how to build products. It contains subsections with steps that one should go through while building products. Product Strategy. Hard Skills Required for the Role.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Mironov Consulting

MARCH 26, 2022

At least in the B2B software product world, I haven't found that to be true. Things I frequently hear from B2B field/sales organizations: "Product doesn't understand how important this is.  They  Engineering/Product lack urgency."  They aren't listening!"

Analytic Tools 145

Analytic Tools Data Visualization Reporting Tools Customer Experience 145

Roadmunk

APRIL 3, 2018

Latif: One of the concepts around product strategy that I’ve always struggled with is, when can a PM really start to take ownership of it? How have you found that some of the work you’ve done at the Product Institute ties to that? Melissa: Yeah, I think it starts with, how you define strategy, too.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. Part of it has to do with seniority (heads up vs heads down).

B2C 70

B2C Framework Data Visualization Analytic Tools 70

Userpilot

OCTOBER 18, 2022

Masters of Scale is a podcast that aspires to help product managers grow their products and organizations. 100 Product Managers is a series of… 61 interviews with product leaders from market leaders like Squarespace. Product Hunt Radio explores the future of tech and introduces the latest products and developments.

Analytic Tools 97

Analytic Tools Product Management Product Manager Feedback Software 97

Product Management Lessons from the Trenches

JULY 24, 2018

The link between a product change and its impact to the bottom line should be clear and measurable; anyone working on the product should have a clear picture of how a feature (or even a bug) they are working on translates to success. That’s where having a clear, well articulated formula can help.

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Download 150

Product Innovation Educators

APRIL 29, 2019

An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. A Simple IoT Framework for Product Managers.

Product Management 79

Product Management Product Manager Customer Experience Data Visualization 79

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Talk is a valuable resource for product professionals.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Amplitude

JUNE 11, 2018

This game is predominant in B2B software but played all around us. Over the last 6 months, we have ran workshops with dozens of large digital businesses to help them refine their product management process. There are many different ways to define and execute product strategy—this is just one.

Customer Experience 86

Customer Experience User Testing Customer Feedback Strategy 86