Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. Here are a few of the strategies they shared and how you can apply them to your own business as you move forward. In March, McKinsey & Co. Make decisions quickly.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo In addition, understanding Ecosystem synergies and building win-win strategies are critical. Solving for only 30% of the addressable market can be hard to swallow but might be necessary. The Four Towers?—? Fast , Accurate , Economic , and Reliable. Compliant? —?As

Framework 118

Framework Software Review Technical Review Document 118

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

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Feedback Software Research Software Framework User Testing 97

Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions. No one makes it easier than Proficientz.

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The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics. They are crucial in crafting policies and frameworks that shape the organization’s approach to product development.

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Product Management Product Manager Data Visualization B2C 52

Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. The primary goal of performing a SWOT analysis isn’t so much about how your products are performing, but how your company is performing in each of its chosen market segments.

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. However, universities and colleges are the perfect places to employ product management principles.

Education 96

Education Research Software Analytic Tools Feedback Software 96

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility.

Framework 138

Framework Agile User Testing Research Software 138

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off. 2. Change the Conversation – From Market Problems to Customer Goals.

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Strategy B2B Certifications Customer Experience 113

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But you do need to choose.

User Testing 102

User Testing Workshop B2B Leadership 102

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.

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Customer Satisfaction User Testing Customer Experience Customer Feedback 99

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. A product-led growth strategy.

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Onboarding KPIs Strategy Product Management Product Manager 88

Product Management University

JUNE 26, 2017

The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market.

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Agile Magazine Marketing B2B 113

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. This, I think, is a better way to begin to understand a user or market need and its associated pain points. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. Product Requirements in B2B Software Markets. Written Methods.

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Framework User Testing Research Software Feedback Software 109

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Management University

OCTOBER 6, 2020

For product marketing, it pretty much changes everything. Product led growth is a business model for taking a product-as-a-service (PaaS) or software-as-a-service (SaaS) to market and gaining market share. In B2B, it changes everything about how you build, market, sell and acquire customers.

B2B 147

B2B Customer Experience Definition Demo 147

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

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Technical Advisors Product Research Analytic Tools User Testing 114

The Product Coalition

JANUARY 10, 2019

The most popular frameworks, like agile, are more about the general approach your office takes. The Jobs To Be Done Framework (JTBD, for short) is different. User knowledge is one of the pillars of product management (along with market and technical acumen), so you should really have your own way of getting into your users’ minds.

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Framework Research Software User Testing Feedback Software 60

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market.

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Startups Fractional CTO Technical Review Software Review 126

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers.

Feedback Software 95

Feedback Software Analytic Tools Product Research User Testing 95

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Harnessing the Power of Community The narrative transcends mere theoretical frameworks and delves into the practical aspects of fostering a successful community.

Customer Experience 52

Customer Experience B2C B2B Books 52

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

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User Testing Customer Experience Webinar Consulting 107

Product Management University

MARCH 23, 2017

Neither label is conducive to market/customer focus. Think about strategy and execution. Strategy is everyone’s job — deciding what you’re going to do and why it’s valuable to the market. Execution is also everyone’s job — executing the strategy. Who are our target customers?

Product Management 113

Product Management Product Manager B2B Management 113

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Customer acquisition cost (CAC): How much do you spend on sales, marketing, etc.

Analytic Tools 78

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 78

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. I guess many of you went through the same process.

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User Testing Framework B2B Document 141