B2B Framework Inbound Strategy 
Userpilot
MARCH 8, 2022
How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing). How to create a scalable product organization.
Intercom, Inc.
OCTOBER 22, 2019
Sales managers looking to stand out among their peers would do well to focus on four things: prioritizing work that will move the needle, making sure the right people are on their team, thinking about initiatives that will improve the business (not just themselves and their reps), and developing a solid decision-making framework. The lesson?
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Intercom, Inc.
AUGUST 27, 2018
Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” For example, is their strategy to break down each of your solutions feature by feature?
Brian Balfour
JULY 18, 2017
This is part four in a series about 4 Frameworks To Grow To $100M+. In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Subscribe to get the rest of the series.
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.
Intercom, Inc.
NOVEMBER 23, 2022
I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. “You don’t get outsized results by copying strategies that aren’t there” That’s where we’re spending our effort. Patrick: Yeah, totally. I started my career in U.S.
Intercom, Inc.
JANUARY 31, 2019
The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us.
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