Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” For example, is their strategy to break down each of your solutions feature by feature?

Product Research 150

Product Research Outbound Inbound User Testing 150

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Intercom, Inc.

FEBRUARY 1, 2022

Support tools, like chatbots , can help you with your personalization strategy by automatically gathering rich context about each customer, such as their plan, transaction history, or previous queries. At Intercom, we use a framework called the Conversational Support Funnel to deliver efficient, personal support to our customers at scale.

User Testing 118

User Testing Customer Experience Data Visualization Customer Feedback 118

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. This is part three in a series about 4 Frameworks To Grow To $100M+. After that we will bring all four frameworks together and put them into action.

User Testing 90

User Testing Strategy Product Research Outbound 90

Product Bookshelf

JANUARY 1, 2021

Bush provides a framework for deciding between freemium, free trial, and demo options. Bush’s framework helps you evaluate your fit and readiness for the model. Benefits of a product-led growth strategy include shorter sales cycles, lower customer acquisition costs, and higher revenue per employee.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Intercom, Inc.

JUNE 1, 2021

In a commissioned study by Forrester Consulting on behalf of Intercom undertaken in April 2021, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , we learned that only 37% of support leaders and decision-makers are satisfied with their organization’s current digital channels and solutions.

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

Userpilot

SEPTEMBER 5, 2022

Some customer success training programs include: Customer success strategy workshop, by CSM Practice. So when it comes to choosing courses for your career as a customer success manager, we’ve found these to be worth: Customer success strategy workshop, by CSM Practice. Strategy and success planning. Account planning.

User Testing 96

User Testing Customer Experience Customer Feedback Certifications 96

Intercom, Inc.

MAY 6, 2019

Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily. 4 forces that influence product adoption. These are valid concerns, and it’s your job to alleviate them.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

Userpilot

DECEMBER 15, 2021

Before we get into the strategies and frameworks for monetizing integrations, keep in mind this: If any integration is fundamental to your product functioning and delivering value, it should not be treated as an upsell. If you want a sounding board around ideas for your go-to-market strategy, let’s connect! Paid advertising.

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Webinar 97

DISQO

JULY 5, 2018

In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. What is the growth marketing framework? How to build a growth marketing strategy? What is growth marketing?

Onboarding KPIs 96

Onboarding KPIs Strategy Marketing User Testing 96

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Maybe with regards to strategy or funding. Alina: The biggest change, for me, did not come from strategy or funding.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. A framework for choosing the right company.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. “Process is important.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. In my next post we'll go through the fourth framework Model Market Fit. Can Companies Exist In The Danger Zone?

User Testing 65

User Testing Outbound B2B Inbound 65

DISQO

JULY 5, 2018

In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 84

Feedback Software User Testing Strategy Onboarding KPIs 84

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Content and inbound sales was the bread and butter of HubSpot's history. Subscribe to receive the rest of the series.

Framework 111

Framework User Testing Customer Experience Inbound 111

Brian Balfour

AUGUST 3, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit). Subscribe to get the rest of the series. Smooth sailors, where growth feels like wind is at your back.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Userpilot

NOVEMBER 8, 2022

By using product marketing OKRs to guide strategy and track progress. Product marketing OKRs are a goal-setting framework involving two parts: objectives and key results. Meanwhile, OKRs are closer to a strategy, having an objective and trackable key results. A diagram of the OKR framework. Why are OKRs important?

Onboarding KPIs 104

Onboarding KPIs Product Marketing Marketing Data Visualization 104

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. Get your free Userpilot demo today!

User Testing 97

User Testing Customer Feedback Feedback Software User Friction 97

Brian Balfour

OCTOBER 12, 2016

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly. It is such a popular question that it was asked on Inbound.

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Whichever path you decide to take, it’s essential to put a comprehensive strategy in place.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MARCH 31, 2021

Human support is an essential part of any successful support strategy, but the reality is that it doesn’t scale and it’s expensive to operate. Below, we share a proven framework and powerful workflows for freeing up your support team’s workload and ensuring only the most high-value, complex queries reach their inbox.

Data Visualization 213

Data Visualization User Friction Customer Experience Customer Satisfaction 213

Intercom, Inc.

JUNE 23, 2020

Between them our panel offer a 360° view of this important development and allow us to better understand how and why this framework was developed and what it might mean for your business. That sounds like a really robust framework. Kaitlin Pettersen : Global Director of Customer Support. Jane Honey : Senior Director of Product.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Check out Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , to learn more.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Lenny Rachitsky

MARCH 12, 2024

Are there any frameworks, methods, or processes you’ve found to be especially useful in your work that others may find useful, too? Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. People will start to come to you.

Technical Review 138

Technical Review Analytic Tools Research Software Feedback Software 138

StubHub

MAY 8, 2019

The quality of response of our API support team was impacted due to the high volume of inbound support calls from partners. Specifically, we worked with their Day 0 Engagement team using the SPRINT framework?—?a a strategy that typically aims to solve big problems and test new ideas in just one week.

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.” Bullseye framework: To systematically find the most promising channel.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. “You don’t get outsized results by copying strategies that aren’t there” That’s where we’re spending our effort. Patrick: Yeah, totally. I started my career in U.S.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. A/B testing framework: 1: Select features to test. Benefits of A/B testing.

User Testing 113

User Testing Product Research Research Software Testing 113

DISQO

MARCH 6, 2020

In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. Research teams incorporate their principles and best practices into the frameworks, tools, and platforms that product teams use.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Business of Software Conference

JANUARY 28, 2019

So don’t let people put words like communication motivation, clear strategy, all those things that you play in a game of b t bingo. Can you talk about how your framework, is that applicable to that scenario? That specific. You have to ban those from the conversation. So embrace contradictions! Build it from the word go!

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. A/B testing framework: 1: Select features to test. Benefits of A/B testing.

User Testing 100

User Testing Product Research Research Software Testing 100

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Then we also look at inbound as a separate function. They include: Close.io I’m weak here.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165