Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION.

Framework 109

Framework User Testing Research Software Feedback Software 109

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Feedback Software 93

Feedback Software Analytic Tools Product Research User Testing 93

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. Why Every Product Strategy Needs a Strong Narrative . Business Requirements – The Problem is the Problem! .

Marketing 100

Marketing Certifications Differentiation B2B 100

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Think about data management as the framework you use for defining the way your team works with data.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Product Management University

JANUARY 26, 2017

For 80% of B2B products and services, the answer is generally NO! In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. Differentiation becomes a no-brainer as you solve more CEO-level problems. Related Article.

B2B 100

B2B Differentiation Customer Feedback Consulting 100

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

ProductPlan

DECEMBER 21, 2020

To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. Disruptive strategy. Think Netflix or Spotify.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Web development strategies for successful redesigns. It aims to build great products with a quick go-to-market strategy. Assess your current website.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Mixpanel

JULY 27, 2020

Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. Let’s dive in! Understanding the value of your product.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. These are the things that will differentiate you from your competition. You might also be interested in: Product Strategy and Prioritization with ServiceNow Group PM Which Model Should I Use? Knowing which model to use is tough!

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 89

Feedback Software User Testing Product Research Strategy 89

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. 18:54] What’s another example of pricing strategy?

B2B 88

B2B User Testing Banking Customer Experience 88

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 96

B2B Feedback Software Product Marketing Customer Experience 96

ProductPlan

DECEMBER 21, 2020

To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. Disruptive strategy. Think Netflix or Spotify.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. A different approach is the Jobs-to-be-Done framework. I really recommend it, because the biggest differentiator we saw is that in a persona-driven world, you’re really thinking about that fictional character.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Intercom, Inc.

OCTOBER 1, 2020

And that’s a better world too, especially if you’re like us and you’re a B2B company. Because otherwise, you’ll be executing a strategy and hoping to God you don’t find anything that contradicts what you believed when you set it in motion. That’s one side of it.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

And that’s a better world too, especially if you’re like us and you’re a B2B company. Because otherwise, you’ll be executing a strategy and hoping to God you don’t find anything that contradicts what you believed when you set it in motion. That’s one side of it.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

The Product Guy

JUNE 18, 2020

The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response. A decision making framework that I use is. Insights: Synthesizing Insights and Decision Making.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Product Management University

MAY 11, 2018

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. For most B2B organizations, adopting this approach yields nothing but upside, especially if your products and services are a commodity or will be soon. It’s the best of both worlds.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Department of Product

AUGUST 22, 2022

A health check as a diagnostic tool Product strategy isn’t simply about clear decision making; before you can even begin to make any decisions about the direction of your product, you need to spend some time in diagnostic mode where you try to build a big picture snapshot of the health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy. and potential mitigations?

Product Research 154

Product Research User Testing Customer Feedback Product Management 154

Business of Software Conference

OCTOBER 11, 2023

Special thanks to SafraSofTech and Atomic Abject for opening business here 12 years ago, started InnovateRaleigh Catalyst for innovation and entrepreneurship Didn’t know that there was an entrepreneur community until first innovators’ summit Lots of people showed up!

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Product Management University

FEBRUARY 1, 2017

Most B2B product companies, however, attempt to establish strategic priorities at the product level and quickly become frustrated because it’s next to impossible to achieve any level of consensus given the many perspectives and opinions related to each product and its market potential.

Marketing 100

Marketing Customer Experience B2B Product Research 100

Product Management University

FEBRUARY 1, 2017

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. The result is portfolio strategy made up of a bunch of proposed product solutions instead of market solutions. Wealth made simple: news and articles from IRC Wealth. A good rule of thumb — 100% market and 0% product.

Document 100

Document Marketing Airlines Data Visualization 100

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing 63

User Testing Research Software Product Research Product Management 63

Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. The AARRR framework is always a solid starting point: acquisition , activation , retention , referral and revenue. Switching has become easier. to survive, what would it be?

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing 40

User Testing Product Research Research Software Product Management 40

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Operational efficiency along with a right business strategy provide a formidable competitive advantage to the organizations. You are going to build for these users.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60