Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Product Management University

MAY 14, 2018

Most products and features are usually interrelated at some level and target the same markets and customers, so how is it possible to predict revenue and cost estimates on a feature by feature basis? The value accelerator kicks in when those business goals and obstacles are common across multiple market segments.

Differentiation 100

Differentiation B2B Framework Customer Experience 100

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 93

Feedback Software Analytic Tools Product Research User Testing 93

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A Go-to-market strategy that meets the threshold where senior living homes would collaborate with a startup.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Product Management University

JANUARY 26, 2017

For 80% of B2B products and services, the answer is generally NO! In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. Differentiation becomes a no-brainer as you solve more CEO-level problems.

B2B 100

B2B Differentiation Customer Feedback Consulting 100

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Management University

OCTOBER 24, 2017

There are the obvious answers …to improve productivity, to cut costs, to maintain compliance, get products to market faster, etc. and then there are the real reasons, the ones the executive suite cares about …price erosion for core products, being first to market, competing globally, declining market share, etc.

Certifications 100

Certifications Demo Differentiation B2B 100

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Product Management University

MARCH 15, 2017

Product usability is the new currency for differentiation. They are the glue between product management and engineering that translate market needs into product solutions. Functional Product Designers Allow Product Managers to Focus on the Market . Great product usability for features the market doesn’t value.

Weak Development Team 100

Weak Development Team Customer Experience B2B Differentiation 100

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics? – McKinsey.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

ProductPlan

DECEMBER 21, 2020

That means it’s much cheaper to start new companies and attack both existing and emerging markets. To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. You’ve created a superior product for a specific market niche that stands apart from the current offerings. Red Ocean.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

People-First Product Leadership

DECEMBER 4, 2023

Are you appealing to premium buyers, low end of the market or somewhere in between? Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? Business : What type of business are you are? Are you a for profit or non profit? Objectives are at a finer granularity.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . A different approach is the Jobs-to-be-Done framework.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Mixpanel

JULY 27, 2020

Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. Let’s dive in! Understanding the value of your product.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. Absolutely, the go-to-market piece is very important.

B2B 88

B2B User Testing Banking Customer Experience 88

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 89

Feedback Software User Testing Product Research Strategy 89

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 96

B2B Feedback Software Product Marketing Customer Experience 96

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Certifications 22

ProductPlan

DECEMBER 21, 2020

That means it’s much cheaper to start new companies and attack both existing and emerging markets. To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. You’ve created a superior product for a specific market niche that stands apart from the current offerings. Red Ocean.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. So for example, you know I run a Product team, we also have LB who runs our Sales team and Shane who runs our Marketing team. And the product strategy, obviously, is the product and the product must fit the market.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

MAY 11, 2018

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Product Management University

FEBRUARY 1, 2017

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. What’s wrong with this sample market requirement?

Document 100

Document Marketing Airlines Data Visualization 100

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Strategy: Product/Market Fit Hypotheses. But they really are just hypotheses at this point.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Product Management University

FEBRUARY 1, 2017

Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets.

Marketing 100

Marketing Customer Experience B2B Product Research 100

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . A decision making framework that I use is. Knowing their differentiating capabilities can help you capture market share away from your competitors. . Clear Benefits: FBL’s provide higher confidence for large releases.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

JUNE 10, 2022

Let’s describe it as “Batman versus Superman” # Declared variables Superman = "Service Management" Batman = "Product Management" In the past few months I got the feeling everybody is talking about Services, with the extremely important focus on customer-centricity, but products and market-orientation are more and more out of focus.

Management 114

Management Management Definition Customer Experience 114

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. Is this leading to a competitive neutralizer, differentiator or delighter? What are the marketing and operational supports needed for this launch? A lot has changed since then.

Product Research 154

Product Research User Testing Customer Feedback Product Management 154

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. What are our differentiators? Are we maximising revenues?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52