ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Analyze results and build your feature roadmap. Example: Customers come to every B2B email marketing tool expecting it to have an email builder. Practical explanation of how it works.

Customer Satisfaction 103

Customer Satisfaction User Testing Customer Experience Customer Feedback 103

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 125

Enterprise Customer Feedback Data Visualization User Testing 125

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Different customers need to exchange data with different sources, so we have a roadmap to add 15 new connectors this year. Some use it, others wait for later updates.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. Then do ROI analysis and create a roadmap. Create a MVP roadmap by listing the same benefits from the value prop grid—performance benefits, must-haves, and delighters. What’s important to them?

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.

Education 40

Education Vision Customer Experience Differentiation 40

Mind the Product

NOVEMBER 28, 2019

It means thinking about roadmapping , team structure, how you plan, all sorts of things in product that have a big impact on how the team interacts with measurement and analytics.” Every relationship where you help people initially has a power differential. Most of my work is external facing,” he says. Who has the power?

CTO Coach 124

CTO Coach Analytic Tools Fractional CTO Research Software 124

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Gainsight

APRIL 13, 2020

In B2B the GTM model is based on high-touch, where sales cycles are longer and vendors tend to rely on hand-holding the customers throughout the different stages from prospecting to onboarding, renewal, and expansion. 12% experienced more than 50% growth in the past 30 days compared with previous months. A new era for customer experience.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

People-First Product Leadership

DECEMBER 4, 2023

Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals. Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? To kick us off, here is the map for today. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. You might also be interested in: How to Use OKRs for Roadmap Prioritization and Planning 3. These are the things that will differentiate you from your competition. The higher the number, the closer you are to high impact/low effort.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Let’s have a look see! Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. Whether it’s adjusting the team setup, or refining the roadmap, we’re open to changes.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Management 22

Product Management Product Manager B2B Certifications 22

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

NOVEMBER 21, 2019

The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want. Marketing and sales must be closely aligned because B2B customers have become harder to win. It’s done as a partnership.”.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Join us for a 1-day Strategic Portfolio Roadmapping Course in Atlanta, GA September 5th, $795/person. Sales Training.

B2B 100

B2B Sales Training Product Management Product Manager 100

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60