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How To Avoid the Product Version 1 and Done Dilemma

Product Management University

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. The strategic roadmap is the next layer down. Both components collectively form the vision for the product.

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How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. How roadmaps kill outcomes A classic roadmap is a list of features with a timeline.

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Goal-Setting Frameworks in SaaS: How To Set Goals in Different Ways?

Userpilot

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. The model is quick to implement, making it one of the best product development frameworks for SaaS. Analyze results and build your feature roadmap. Practical explanation of how it works.

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SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

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