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In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. Itamar’s framework has four levels of planning: Goals, which tell us what we are trying to achieve. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product. MORE
Intuition/Experience To make better sense of data To judge if the data/information is good enough The 2 frameworks we discuss in this post are for managing Information/Data part of the decision making process. We will use this service as sample to test the 2 frameworks. MORE
For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. Creating a product roadmap and getting everyone on board and communicating it and iterating on it is a ton of work and it quickly falls out of sync. MORE
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. The Challenge of Roadmaps. How To Share A Roadmap Without Driving Into A Ditch. The full framework – core and supporting components. Breakthrough! MORE
As your team lays out the product roadmap for a period of time (quarter, cycle, sprint, etc.), The post Use This Framework to Unblock Your Product Roadmap appeared first on Customer Success Software | Gainsight. We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing user friction is understanding how to prioritize that work along with things like new feature development. MORE
For product managers, determining what’s a priority in your product roadmap can seem more daunting than the actual work. Because once you have clearly defined and planned out your roadmap (and stick to it), staying on course and keeping teams focused becomes much easier. Here are 4 proven methods to help you prioritize your product roadmap. What distinguishes this prioritization framework from others is that it focuses mainly on how users will react to the feature. MORE
Choosing the right product strategy framework is very important for every product manager. The product manager is the one who takes the decision on which framework to use. Like everything else in the world of agile methodology , we need to be agile while choosing our frameworks. Product Strategy Frameworks. We will be going over the following top product strategy frameworks. Kano Model MoSCoW Method OKR Framework Nir Eyal Hooked Model. OKR Framework. MORE
I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. Yet most roadmaps have a big problem in common. MORE
If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). The OKR framework was popularized by Google, which attributes much of its success to this goal-setting model. Although not designed for product roadmaps in particular, the OKR model has a lot to offer product teams. What is the OKR framework? Many people describe OKRs as an agile framework, which makes sense. MORE
Most companies don’t have a clear picture of their roadmap. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. Step 1: Your Product Mission Step 2: Your Product Blueprint Step 3: Your Roadmap Pillars. MORE
SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. The 10 steps we followed to embed the Product Management framework. MORE
I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. Don’t forget your roadmap! MORE
Product roadmaps are frequently used badly, almost as handcuffs for product managers. A year ago we explored roadmaps and how they should be used with Bruce McCarthy. At the time, he had recently co-authored the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. Since writing the book, Bruce has been busy helping companies improve how they use roadmaps. We cover: What a product roadmap is. Who the roadmap is for. MORE
What are the pitfalls of focusing myopically on features while creating and communicating roadmaps? Feature-based roadmaps have long been the norm of product development, they put product managers in the hot seat to “deliver” the roadmap “to plan.” They created a roadmap based on an idea about what they were going to build and all the features it would encompass. With this feature-based roadmap viewpoint, it was very hard to shift priorities along the way. MORE
Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? In order to roadmap what matters, it means limiting what gets attention and energy. The same truism applies to products and their roadmaps. Instead of chasing potential and possibilities, the product roadmap must build on what matters most. Roadmaps MORE
Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization. Roadmap. The post A flight-tested framework for effective goal-setting appeared first on Mixpanel. Innovators frameworks goal-settingOne of the most impactful things a product leader can do to help their team succeed is to point everyone in the same direction—to channel all of the team’s energy, focus, and resources towards an aligned outcome. MORE
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. And even roadmaps. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework. And that’s the Secret Product Manager Framework: We find market problems, create solutions, and get customers to buy our solutions. MORE
Everyone wants to see the product roadmap. Agile Loves Roadmaps and Plans. Agile and scrum don’t discourage the creation of a product roadmap. There is no single silver bullet for building the perfect roadmap. Drawing on the ideas of scientific method, it provides a lightweight framework that encourages inspection and adaption through transparency. In a nutshell: Do not bring a waterfall roadmap to a scrum product delivery. By Dave West. MORE
Some choices are long-standing and are reflected in the product vision, some play into the foundation of a product strategy, and many more reside in the plan to pull it off – the roadmap. All of these are important frameworks and tools. MORE
Product Roadmaps, in general, are confusing. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines. I want to share with you the framework that I have found, which allows for a balance of discovery and delivery and takes us out of that laundry list of features. Well that’s where the term Roadmap actually comes from. MORE
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. And even roadmaps. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework. And that’s the Secret Product Manager Framework: We find market problems, create solutions, and get customers to buy our solutions. MORE
Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap. I would define a good roadmap as one that the team understands and feels ownership over. A Product Leader’s Role in Roadmapping. MORE
A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. But a neglected roadmap can prove problematic and breed internal dissent. Making sure a roadmap falls into the first category doesn’t happen by accident. Much of this work begins before you even fire up your favorite roadmapping tool and drop a single item or theme on there. Fixing a roadmap is much harder than getting it right from the get-go. MORE
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. The Challenge of Roadmaps. How To Share A Roadmap Without Driving Into A Ditch. The full framework – core and supporting components. Breakthrough! MORE
Everyone’s going to be a fan of prioritization frameworks that simplify and streamline the process. So, what are the most popular prioritization frameworks of 2020? Digging into the Most Popular Prioritization Frameworks. MORE
To Describe, plan the roadmap for the release. These categories serve as a roadmap for product managers to demonstrate what they are doing now and what they will be doing next and in the future. To Describe, plan the roadmap for the release. MORE
A practical guide for building a robust, scalable, and lean product discovery framework in your organization. Misalignment between the company strategy and product roadmap. A product discovery framework can ease growing pains A framework can help everyone at your org feel comfortable and confident in the direction of the product. But the great thing is, making use of only what time and tools you have doesn’t mean the framework isn’t robust or scalable. MORE
Do you ever feel like breaking up with your roadmap? Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. In modern product management, we have multiple frameworks and tools designed to help us understand what to build. MORE
In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. From there, we’ll walk you through the agile roadmapping process step by step. Why Agile Teams Need A Product Roadmap. What purposes do product roadmaps serve for agile teams? An agile roadmap is a critical communication tool. MORE
3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product. Your roadmap is used across the whole product lifecycle. MORE
This article is part of a wider guide on how to establish a product discovery framework in your organization. Establishing a product discovery framework from scratch takes cross-team effort, so it’s important to get the right people on board from the start. Informing the product roadmap What you learn about customer needs and what they care about helps to prioritize possible products, features, and segments based on what matters for them. MORE
How to Develop Product Roadmap? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? How to Develop Product Roadmap? product-roadmap roadmaps product-management MORE
Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. The Customer Journey Framework. MORE
A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. product-roadmap product-management awip MORE
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. The Challenge of Roadmaps. How To Share A Roadmap Without Driving Into A Ditch. The full framework – core and supporting components. Breakthrough! MORE
There are many ways to build a roadmap and many types of roadmaps you can make. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability. But while each roadmap for a specific audience serves a particular purpose, there are times when we need everyone to gather together and agree on a singular vision for the product. Creating a roadmap that works for everything and everyone may feel like an impossible task. MORE
Photo by JESHOOTS.com from Pexels By Making Uncertainty Explicit with the Problem, Solution, Delivery framework There is an immense amount of “How to” roadmap articles. An option to improve our roadmaps. product-development product-design product-management portfolio roadmaps MORE
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. And even roadmaps. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework. And that’s the Secret Product Manager Framework: We find market problems, create solutions, and get customers to buy our solutions.
Mind the Product
APRIL 10, 2020
In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. Itamar’s framework has four levels of planning: Goals, which tell us what we are trying to achieve. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.
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Mind the Product
AUGUST 31, 2018
Do you ever feel like breaking up with your roadmap? Todd Lombardo takes on a topic that is emotional to most of us as product managers – the product roadmap. In modern product management, we have multiple frameworks and tools designed to help us understand what to build.
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. And even roadmaps. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. The Secret Product Management Framework. And that’s the Secret Product Manager Framework: We find market problems, create solutions, and get customers to buy our solutions.
Advertiser: Amplitude
Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.
The Product Coalition
SEPTEMBER 4, 2020
How to Develop Product Roadmap? To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What What Product Roadmap is a guiding strategic document?—? How to Develop Product Roadmap? product-roadmap roadmaps product-management
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The Basics of Product Management
JULY 17, 2020
Choosing the right product strategy framework is very important for every product manager. The product manager is the one who takes the decision on which framework to use. Like everything else in the world of agile methodology , we need to be agile while choosing our frameworks. Product Strategy Frameworks. We will be going over the following top product strategy frameworks. Kano Model MoSCoW Method OKR Framework Nir Eyal Hooked Model. OKR Framework.
Melissa Perri
FEBRUARY 15, 2017
Product Roadmaps, in general, are confusing. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines. I want to share with you the framework that I have found, which allows for a balance of discovery and delivery and takes us out of that laundry list of features. Well that’s where the term Roadmap actually comes from.
Gainsight
SEPTEMBER 20, 2019
As your team lays out the product roadmap for a period of time (quarter, cycle, sprint, etc.), The post Use This Framework to Unblock Your Product Roadmap appeared first on Customer Success Software | Gainsight. We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing user friction is understanding how to prioritize that work along with things like new feature development.
The Product Coalition
SEPTEMBER 15, 2019
For new product managers or in startups with newly formed product teams, the building roadmap is their first kick at having the influence of the company direction. You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. Creating a product roadmap and getting everyone on board and communicating it and iterating on it is a ton of work and it quickly falls out of sync.
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Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 3 Packaging Decision Framework Overview.4 roadmap to deliver new features, but often wait until the last minute to decide how to price these features.
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The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. The Challenge of Roadmaps. How To Share A Roadmap Without Driving Into A Ditch. The full framework – core and supporting components. Breakthrough!
Mind the Product
FEBRUARY 15, 2018
Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap. I would define a good roadmap as one that the team understands and feels ownership over. A Product Leader’s Role in Roadmapping.
Mixpanel
JULY 22, 2020
Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization. Roadmap. The post A flight-tested framework for effective goal-setting appeared first on Mixpanel. Innovators frameworks goal-settingOne of the most impactful things a product leader can do to help their team succeed is to point everyone in the same direction—to channel all of the team’s energy, focus, and resources towards an aligned outcome.
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. The Challenge of Roadmaps. How To Share A Roadmap Without Driving Into A Ditch. The full framework – core and supporting components. Breakthrough!
Speaker: Hope Gurion, Product Coach and Advisor
As a Product Manager, prioritizing work on your roadmap is an important part of your role. To answer roadmap questions, you're probably familiar with frameworks like RICE and Cost of Delay. But products are built by people, and people are messy - unlike these frameworks. Hope Gurion, Product Coach and Adviser, has identified potholes in your roadmap that are preventing you from planning as best as you can. She'll take you through all the opportunities to improve your organization's relationship to its roadmap that you may have missed along the way.
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. One test of a new framework is how well it explains “previous observations.” In this article, I tie the older posts to the framework. The Challenge of Roadmaps. How To Share A Roadmap Without Driving Into A Ditch. The full framework – core and supporting components. Breakthrough!
ProductPlan
DECEMBER 18, 2018
If you haven’t found the right objective goal-setting framework for setting roadmap priorities, consider Objectives and Key Results (OKRs). The OKR framework was popularized by Google, which attributes much of its success to this goal-setting model. Although not designed for product roadmaps in particular, the OKR model has a lot to offer product teams. What is the OKR framework? Many people describe OKRs as an agile framework, which makes sense.
Bain Public
SEPTEMBER 17, 2020
Most companies don’t have a clear picture of their roadmap. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. Step 1: Your Product Mission Step 2: Your Product Blueprint Step 3: Your Roadmap Pillars.
The Product Coalition
OCTOBER 15, 2019
3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product. Your roadmap is used across the whole product lifecycle.
Speaker: Janna Bastow, CEO and Co-Founder, ProdPad
When planning a roadmap, product managers must sort through huge piles of possibilities, balance competing factors, and ultimately decide what comes next. They have to prioritize—but it’s never that straightforward. You can’t blame product managers for wanting to find the perfect prioritization method to make their jobs easier. Still, no technique is a silver bullet. Join Janna Bastow, CEO and co-founder of ProdPad, as she talks about the pros and cons of prioritization frameworks.
ProductPlan
AUGUST 17, 2020
Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. The Customer Journey Framework.
ProductPlan
APRIL 29, 2020
Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? In order to roadmap what matters, it means limiting what gets attention and energy. The same truism applies to products and their roadmaps. Instead of chasing potential and possibilities, the product roadmap must build on what matters most. Roadmaps
The Product Coalition
FEBRUARY 8, 2020
Photo by JESHOOTS.com from Pexels By Making Uncertainty Explicit with the Problem, Solution, Delivery framework There is an immense amount of “How to” roadmap articles. An option to improve our roadmaps. product-development product-design product-management portfolio roadmaps
Product Innovation Educators
JANUARY 20, 2020
To Describe, plan the roadmap for the release. These categories serve as a roadmap for product managers to demonstrate what they are doing now and what they will be doing next and in the future. To Describe, plan the roadmap for the release.
Izenda
APRIL 27, 2020
For product managers, determining what’s a priority in your product roadmap can seem more daunting than the actual work. Because once you have clearly defined and planned out your roadmap (and stick to it), staying on course and keeping teams focused becomes much easier. Here are 4 proven methods to help you prioritize your product roadmap. What distinguishes this prioritization framework from others is that it focuses mainly on how users will react to the feature.
ProductPlan
NOVEMBER 11, 2019
There are many ways to build a roadmap and many types of roadmaps you can make. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability. But while each roadmap for a specific audience serves a particular purpose, there are times when we need everyone to gather together and agree on a singular vision for the product. Creating a roadmap that works for everything and everyone may feel like an impossible task.
The Product Coalition
JUNE 17, 2020
A practical guide for building a robust, scalable, and lean product discovery framework in your organization. Misalignment between the company strategy and product roadmap. A product discovery framework can ease growing pains A framework can help everyone at your org feel comfortable and confident in the direction of the product. But the great thing is, making use of only what time and tools you have doesn’t mean the framework isn’t robust or scalable.
ProductPlan
JANUARY 24, 2020
Everyone’s going to be a fan of prioritization frameworks that simplify and streamline the process. So, what are the most popular prioritization frameworks of 2020? Digging into the Most Popular Prioritization Frameworks.
The Product Coalition
JUNE 17, 2020
This article is part of a wider guide on how to establish a product discovery framework in your organization. Establishing a product discovery framework from scratch takes cross-team effort, so it’s important to get the right people on board from the start. Informing the product roadmap What you learn about customer needs and what they care about helps to prioritize possible products, features, and segments based on what matters for them.
BrainMates
MAY 28, 2019
SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. The 10 steps we followed to embed the Product Management framework.
The Product Coalition
JULY 3, 2018
A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. product-roadmap product-management awip
Pragmatic Marketing
DECEMBER 13, 2016
Everyone wants to see the product roadmap. Agile Loves Roadmaps and Plans. Agile and scrum don’t discourage the creation of a product roadmap. There is no single silver bullet for building the perfect roadmap. Drawing on the ideas of scientific method, it provides a lightweight framework that encourages inspection and adaption through transparency. In a nutshell: Do not bring a waterfall roadmap to a scrum product delivery. By Dave West.
ProductPlan
AUGUST 29, 2019
What are the pitfalls of focusing myopically on features while creating and communicating roadmaps? Feature-based roadmaps have long been the norm of product development, they put product managers in the hot seat to “deliver” the roadmap “to plan.” They created a roadmap based on an idea about what they were going to build and all the features it would encompass. With this feature-based roadmap viewpoint, it was very hard to shift priorities along the way.
SidsAvenue
MAY 31, 2020
Intuition/Experience To make better sense of data To judge if the data/information is good enough The 2 frameworks we discuss in this post are for managing Information/Data part of the decision making process. We will use this service as sample to test the 2 frameworks.
The Product Coalition
SEPTEMBER 23, 2018
I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. Don’t forget your roadmap!
Product Innovation Educators
APRIL 22, 2019
Product roadmaps are frequently used badly, almost as handcuffs for product managers. A year ago we explored roadmaps and how they should be used with Bruce McCarthy. At the time, he had recently co-authored the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. Since writing the book, Bruce has been busy helping companies improve how they use roadmaps. We cover: What a product roadmap is. Who the roadmap is for.
ProductPlan
JANUARY 8, 2019
In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. From there, we’ll walk you through the agile roadmapping process step by step. Why Agile Teams Need A Product Roadmap. What purposes do product roadmaps serve for agile teams? An agile roadmap is a critical communication tool.
Innovatemap
AUGUST 31, 2020
Some choices are long-standing and are reflected in the product vision, some play into the foundation of a product strategy, and many more reside in the plan to pull it off – the roadmap. All of these are important frameworks and tools.
ProductPlan
JANUARY 8, 2020
A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. But a neglected roadmap can prove problematic and breed internal dissent. Making sure a roadmap falls into the first category doesn’t happen by accident. Much of this work begins before you even fire up your favorite roadmapping tool and drop a single item or theme on there. Fixing a roadmap is much harder than getting it right from the get-go.
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