Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. So Where Should B2B/Enterprise Folks Start?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Iteratively Blog

JANUARY 10, 2021

The product team has defined the goals and metrics for this new feature and will have a view of what event tracking is needed to measure those metrics. The iOS, Android and web development teams are responsible for instrumenting (and ideally testing) those events in the code and will have an opinion on what’s feasible. Enterprises.

Embedded Analytics 52

Embedded Analytics Analytic Tools Data Visualization Software Review 52

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. What Is a Go-To-Market (GTM) Strategy For SaaS? Am I competing with SMB markets, mid-markets, or enterprises?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

SEPTEMBER 29, 2022

Data management platforms (DMPs) gather such data from multiple sources on the web and enable marketers to run targeted ads on audiences exhibiting specific behavior. DMPs are often used by B2B marketers and enterprise-level companies as it helps them to find granular audiences. 4 ways to collect behavioral data.

Data Visualization 85

Data Visualization Analytic Tools Customer Experience Reporting Tools 85

The Product Coalition

OCTOBER 28, 2019

Note: I worked on consumer products before but spent most of my career building complex enterprise (machine learning) solutions. Some of my sharing might be more tailored to B2B settings but the general lessons should still apply to most product manager jobs. or “We are not hiring fast enough. Follow her here on Medium.

Startups 76

Startups User Testing Product Management Product Manager 76

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Customers who buy your product expect to receive its value as quickly as possible. How to Track And Optimize Product Analytics Metrics with Userpilot? Then your DAU: MAU ratio was (1365/1500) or 0.91.

Analytic Tools 96

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 96

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Gainsight

DECEMBER 20, 2020

And in the world of Business-to-Business (B2B) relationships, we have learned how critical our clients are to making it through ups and downs. In fact, we observed Chief Revenue Officers doubling down on Customer Success more than ever in 2020 due to this phenomenon. Customer Success and Product are the New BFFs.

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

The Product Guy

JANUARY 5, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Mixpanel

FEBRUARY 23, 2024

On the enterprise side, they usually have very complex and boutique use cases. When you’re approaching onboarding for a powerful product like Segment, there’s this urge to get your new users up to speed on everything it can do—all the use cases. But we also know that it’s really hard to do all of that at one time.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

The Product Guy

FEBRUARY 18, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. It’s particularly valuable for B2B companies and helps minimize churn. Heap’s user segmentation analysis User segmentation is crucial to implementing personalized onboarding workflows and improving product adoption.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  A very big difference.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Melissa Perri

MAY 5, 2016

All these products were searching for product-market fit. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products. So, we had to build a software solution.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

The Product Guy

FEBRUARY 2, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Userpilot

APRIL 14, 2024

And is there a better software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to choose one. It allows you to trigger personalized in-app surveys , product tours, and other experiences based on these insights. Get a Userpilot demo and drive your product growth code-free.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One Get it done, and move on.

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Userpilot

NOVEMBER 25, 2023

There are plenty of tools for retention analytics on review sites, but they don’t make the choice any easier. Get a Userpilot demo for retention analytics and drive your product growth code-free. It’s particularly valuable for B2B companies and helps minimize churn. Let’s compare them! Pricing plans of Heap.

Data Visualization 62

Data Visualization Analytic Tools Feedback Software Reporting Tools 62

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

OCTOBER 30, 2023

There are plenty of tools for user analytics on review sites, but they don’t make the choice any easier. With Heap, you can track user interactions in real time across all touch points within your product. Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

JANUARY 27, 2022

If speaking realistically, product churn is inevitable for SaaS companies but decreasing churn by just 5% can cause your profit to rise as much as 25-125%. That means you shouldn’t aim for zero churn but to drive revenue up to a point where it surpasses the amount you lose due to churn. What is a good churn rate?

Feedback Software 96

Feedback Software Analytic Tools User Testing Onboarding KPIs 96

Business of Software Conference

OCTOBER 11, 2023

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! Changing financial composition for the company A company may wish to change balance of profitability and assets Why do acquisitions go through and become successful?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Mironov Consulting

SEPTEMBER 23, 2023

 And any software we build and sell once to the client who paid for it.  Building a repeatable product is risky and expensive, but finding product-market fit with a truly packaged offering can be a license to print money. Updating or upgrading the core software platform is increasingly difficult.  Every

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. Des: At the start, Intercom was actually built as a feature of another product, believe it or not.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Revulytics

DECEMBER 16, 2019

The majority of the attendees are from business and enterprise software/SaaS, consumer and web. About the Conference: Mind the Product events are the go-to places for meeting other product managers and honing your product craft. Michael Sippey, VP Product at Medium. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. Geoffrey: When features, products can be replicated so easily, positioning becomes so much more important. Sometimes it’s hard to stand your ground.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

JULY 6, 2023

TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Especially SaaS products.

Data Visualization 94

Data Visualization Embedded Analytics Analytic Tools Feedback Software 94

Gainsight

APRIL 29, 2019

The first time I got to a B2B organization, I kind of ignored Sales and I ignored CS and I ignored these faces. For example, if you are a pre-product market fit, it’s a whole other animal than the growth stage for an enterprise. Early stage is so much about finding product-market fit then scaling it.

User Testing 14

User Testing Customer Experience Feedback Software Customer Feedback 14