The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mind the Product

APRIL 24, 2018

We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? At home or at the office?

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

UX Studio: Product Management

JULY 14, 2021

Our impact from work and the value we strive to provide to our clients are recognized by the reputable B2B services rating platform, Clutch. Their services include design research, market research, business and design strategy, ethnographic research, user experience design and industrial design.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The SaaS launch phase: Implementing your Go-To-Market (GTM) strategy.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. Be proactive and don’t wait to get a review on your application or a churned user, asking for feedback on the best way to show that your team care and the user’s feedback has an impact on the product he’s using. Let’s take an example.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

UX Studio: Product Management

JULY 9, 2021

One of them is location, so this time we reviewed the top companies to help you find the right UX agency in London. Based on the findings, we start prototyping, testing, and constant design iterations based on the research findings. Our list includes digital design agencies in London and beyond.

Research Software 52

Research Software UX User Testing Product Research 52

Nulab

SEPTEMBER 22, 2021

It’s one of the most important decisions you can make and will form the foundation of your marketing strategy — so it’s important to give it plenty of care and attention. In fact, you shouldn’t enter the market until you’ve figured it out — so this bit should come before anything else. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

PMLesson's Ace the PM Interview

MAY 19, 2020

Here are some things you should know in preparation: Do you know how to conduct A/B tests? How do you make sure you only have one variable for each test? Think through how you would go about answering questions like: How would you estimate Chromecast's total addressable market? What about if it was B2C or B2B?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

JANUARY 14, 2021

Rati: I’m thinking that that mix of understanding the technology and the software side of things, and the business with product, this range of experience, I’m imagining, really informed your decision to found Productboard. It’s a B2B SaaS application, think of it as a CRM. ” So we did that. Making the move.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MAY 13, 2021

Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. It’s integrated software that allows teams to better understand customers and products with the goal of improving the product experience to convert and retain users. Step 3: Conduct research.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. Specifying to the software engineering and design team what needs to be done in order to release the next iteration on time. Product Testing ? Conduct Target Market Research ? Defined USP ?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

UX Studio: Product Management

JANUARY 8, 2021

However, UX studio is one of the fastest-growing app design agencies that was honored to be among the top B2B business service providers, according to the Clutch Global award 2020. We gathered 40 motivated designers and researchers who strive to make our digital world better and design products people love to use.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. Userpilot product persona example: Product Marketing Manager.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

UX Studio: Product Management

NOVEMBER 8, 2021

It will take a lot of your time to review and assess every company’s website manually. The expertise and value we deliver to our clients have been recognized by the reputable B2B service rating platform, Clutch. Jives Media maintains an excellent rating of 5 out of 5, having over 93 happy clients reviews, according to Clutch.

Research Software 77

Research Software User Testing Technical Review Product Research 77

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Userpilot

JULY 6, 2023

TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. Pros & Cons Pros: You don’t need to code to get the most out of it. Hubspot feedback software. Userpilot pricing.

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98

Mixpanel

AUGUST 3, 2023

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Unless you have an unlimited budget to create and test marketing campaigns (in which case, congratulations!), That’s the real trick for marketers. Mistakes happen.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Unless you have an unlimited budget to create and test marketing campaigns (in which case, congratulations!), That’s the real trick for marketers. Mistakes happen.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

You can also use Cohorts to identify expansion opportunities in B2B customers or target customers that prefer discounted items when a new sale is coming up. Unless you have an unlimited budget to create and test marketing campaigns (in which case, congratulations!), That’s the real trick for marketers. Mistakes happen.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40