Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 92

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 92

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. Micro-segmentation is specific to the actual customers using your product, not their business as a whole.

Analytic Tools 80

Analytic Tools Customer Experience B2B Data Visualization 80

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. Creating a user persona can be hard sometimes.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MARCH 30, 2022

Making the decision to sunset a product can be difficult. When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. Never make gut-feel decisions when deciding to shelve a product. Take a look at your revenue – is your team able to still sell the product?

User Testing 92

User Testing B2B Onboarding KPIs Feedback Software 92

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

DECEMBER 18, 2022

Which Product Trends will take 2023 by storm? After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Product Research 90

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 93

Research Software Feedback Software Onboarding KPIs Product launches 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Userpilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. What is a SaaS KPI dashboard? Let’s get into it! Usage monitoring.

Data Visualization 92

Data Visualization Onboarding KPIs KPI Dashboard 92

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? from engineering to sales and marketing?—?around A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

Blog 94

Blog Analytic Tools Research Software Feedback Software 94

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 75

Customer Feedback User Testing Feedback Software Product Research 75

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is your product about? Tell readers all about your product range.

Research Software 93

Research Software Onboarding KPIs Product Research User Testing 93

Userpilot

MAY 13, 2021

Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products. Conclusion.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience Data Visualization 97

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. Defined as the instant when a customer understands the value of your product, the Aha Moment is an important precursor to user activation and retention. What is the Aha Moment? It doesn't just apply to new users.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Use onboarding microsurveys with questions like “How did you hear about us? What is the dark funnel in SaaS?

Analytic Tools 90

Analytic Tools Research Software Feedback Software Data Visualization 90

Innovatemap

AUGUST 26, 2020

If you’re founding a tech company today, there’s a good chance you’re familiar with product-led growth (PLG) and ready to build your product with that in mind. If not, you’re probably thinking “I just want to grow like Slack did” or “I want people to start using my product without a lot of hand-holding.” Key product functions.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Userpilot

SEPTEMBER 29, 2022

Why does it often work better than other paid marketing channels? Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns and distribute them across owned channels. Leverage feature tagging to monitor how customers interact with features.

Data Visualization 80

Data Visualization Analytic Tools Customer Experience Reporting Tools 80

Gainsight

DECEMBER 20, 2020

And in the world of Business-to-Business (B2B) relationships, we have learned how critical our clients are to making it through ups and downs. Net Dollar Retention Becomes THE Metric. Most public companies now disclose the metric, and analysts and money managers know to ask about it. Often we see: Product teams build features.

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

Userpilot

MAY 12, 2021

Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. What Are Product Analytics Tools? Capture Feature Usage.

User Friction 52

User Friction Data Visualization Analytic Tools Feedback Software 52

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. From learning about the product to a desired action, like a purchase. Hence this guide.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Marketing 87

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Grass is greener.

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B2B Enterprise Onboarding KPIs User Testing 118