Userpilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Here are the four main reasons why customer analysis is essential: Create a personalized marketing strategy Customer analysis helps you optimize your marketing campaigns. You can invite your users to an interview using different in-app messages, such as slideouts.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

ProductPlan

OCTOBER 25, 2022

The weary musician jotting down notes and chords that came to them in a dream or the product manager dreaming of new product ideas. Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. This makes the product loved by our users ( check G2 reviews ).

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Ask Benny

JULY 1, 2019

While these requirements are not bad by themselves, it is much more important to have a competent product manager than that product manager having the exact market or technology pre-experience. The same goes for product managers themselves. However, there is also a disadvantage. The same goes for company types.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While these requirements are not bad by themselves, it is much more important to have a competent product manager than that product manager having the exact market or technology pre-experience. The same goes for product managers themselves. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While these requirements are not bad by themselves, it is much more important to have a competent product manager than that product manager having the exact market or technology pre-experience. The same goes for product managers themselves. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

While these requirements are not bad by themselves, it is much more important to have a competent product manager than that product manager having the exact market or technology pre-experience. The same goes for product managers themselves. Jump Markets. The message is clear. Think like a CEO.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 29, 2022

You can use Userpilot for monitoring product usage, running microsurveys, and developing in-app guidance. Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns. With behavioral targeting, you decide what visuals and messages to show to specific audiences.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? vs. A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Let’s discuss these benefits in more detail.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Yet it’s the first KPI proposed by many exec teams.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Oren Steinberg

JULY 13, 2018

They seem to have validated initial value and growth assumptions, showing a promising product-market fit. They are torn across seeking investors, continuing bootstrap and expanding the team. An IoT B2B startup that developed a leading MVP and initial user base has raised $10M from private investors. Start with Why.

Startups 40

Startups User Testing Feedback Software Finance 40

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or  But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Lenny Rachitsky

MARCH 5, 2024

When working with Leo’s team, the launch preparations will take on average around 10 hours, versus 50 to 120 hours when managing the campaign entirely in-house. It’s tempting to see Product Hunt as the golden ticket to startup fame. B2B versus B2C). A huge thank-you to Leo for sharing his hard-earned wisdom.

Startups 118

Startups Feedback Software Onboarding KPIs Customer Experience 118

Userpilot

NOVEMBER 8, 2022

Next, he set up a crowdfunding campaign to check if people would be willing to pay for the product. To find out how the product should work, his team built clickable prototypes , and to ensure CXL offered a state-of-the-art learning experience, he interviewed the best marketing instructors. Wynter website.

Product Research 98

Product Research Feedback Loop User Testing Feedback Software 98

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 23, 2023

With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging product with high chances of success. It operates under the premise that customers purchase products and services to get a “job” done. But how can you use it to implement JTBD theory successfully?

Framework 98

Framework Feedback Software User Testing Data Visualization 98

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

MAY 12, 2020

This month’s episode looks at the contentious notion of “product judgment.” And perhaps more importantly, how can you develop it? If you’re short on time, here’s five quick takeaways: Why do we say product judgment as opposed to product taste or instinct ? ” What is it?

User Testing 173

User Testing Product Research Customer Experience Customer Feedback 173

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Business of Software Conference

OCTOBER 11, 2023

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work  (“Our AI-based tech support lookup product will cut your support costs by 25-35%.”)

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

JUNE 8, 2022

Specifically, it gives your data to answer what users actually do i n the product instead of what they say they do. Multiple teams need to gauge product analytics data. Product managers — for making strategic decisions. Product marketers — for identifying new opportunities.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Department of Product

AUGUST 22, 2022

Here’s some of the areas we felt could be the most impactful as part of your product health check, spanning data, devices, value proposition, business and strategy. Sure, you can dig deeper later on, but these are fundamental metrics that are important to understand when you’re assessing the overall health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you support audience tracking with product analytics? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you support audience tracking with product analytics? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you support audience tracking with product analytics? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40