Userpilot

AUGUST 6, 2024

We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Book a demo to get started today!

Feedback Software 103

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 103

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. TL;DR B2B loyalty programs reward businesses with tiers, points, cashback, and exclusive offers to foster long-term partnerships.

Feedback Software 101

Feedback Software Analytic Tools B2B Research Software 101

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Product Management University

DECEMBER 13, 2022

Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it?

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive.

Research Software 62

Research Software User Testing Customer Experience Customer Feedback 62

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. Customer-centric approach to growing revenue.

Reporting Tools 190

Reporting Tools Research Software Marketing Customer Experience 190

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period.

Customer Experience 95

Customer Experience User Friction Customer Feedback Onboarding KPIs 95

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

Customer Experience 103

Customer Experience Customer Feedback Product Research User Friction 103

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

FEBRUARY 9, 2025

Soon after, a backlash followed, and users flooded social media with complaints. Many product teams fall into the same trapmistaking engagement for success. When users interact more, it may seem like a win. Numbers alone can be misleading higher engagement doesnt always mean user satisfaction. The problem?

Data Visualization 52

Data Visualization Customer Feedback User Testing Product Research 52

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? You can then make more informed decisions to improve customer satisfaction and retain more customers. In this article, we go in-depth about customer satisfaction benchmarks and how you can measure and improve it.

Customer Satisfaction 98

Customer Satisfaction Feedback Software Analytic Tools Customer Experience 98

Userpilot

MAY 12, 2021

While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. High churn rates and dissatisfied customers. Capture Feature Usage.

User Friction 52

User Friction Data Visualization Analytic Tools Feedback Software 52

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

JULY 13, 2023

It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. What is the company’s growth rate?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 14, 2024

Sales-led companies have a higher user activation rate than product-led companies. Does it mean they do something better to activate their users? That’s one of the questions about user activation rates that we explore in our Product Metrics Benchmark Report 2024. What is the user activation rate?

Data Visualization 105

Data Visualization Reporting Tools Customer Experience Customer Feedback 105

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights !

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Book the demo!

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. What is tech-touch customer success?

Feedback Software 98

Feedback Software Technical Review User Testing Customer Experience 98

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it? A good sentiment score varies by industry.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. The SaaS conversion funnel is an adaptation of the AARRR Pirate Metrics framework by David McClure.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

The Product Coalition

JULY 8, 2020

Here is why user engagement is the new key to build innovative experiences. It all starts with user feedback. Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. And it doesn’t involve tracking every action your users do.

Feedback Software 111

Feedback Software User Testing Customer Feedback Data Visualization 111

Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? This article shows what you should look for when choosing customer retention software and showcases 12 tools worth considering. It allows you to create onboarding flows and other in-app experiences and supports mobile apps. HubSpot is a CRM platform.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 27, 2023

Product-led growth is one of the big SaaS buzzwords. Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. It also looks at different PLG models, how to implement them, and important metrics to track. What is product-led growth?

Feedback Software 105

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 105

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. While product-led growth focuses on delivering a great product experience.

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103

Gainsight

MAY 3, 2022

Congratulations, you just embarked on your next endeavor as a newly minted Customer Success Manager (CSM) at a B2B SaaS company… Now what? The company will provide onboarding sessions to teach about the team operations, and how to perform your duties, but what do the company and Chief Revenue Officer (CRO) really care about?

Onboarding KPIs 94

Onboarding KPIs User Friction KPI Customer Satisfaction 94

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another.

Data Visualization 103

Data Visualization Analytic Tools Customer Experience Onboarding KPIs 103

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs User Testing 105