Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

BrainMates

SEPTEMBER 4, 2023

Sales-led growth depends on the sales team doing outbound and product demos to acquire customers, business reviews and customer-success outreach for retention and sales deals to convert. So, assuming you’re in the proper position to implement product-led growth, what key ingredients will you need to be successful?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

OCTOBER 22, 2019

When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. If you want to move from being a frontline manager into a director or even VP of Sales position, you have to understand the business at a macro level.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. Will I focus more on inbound or outbound sales, or both equally? Every business offers different services; thus, every GMT strategy will differ.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Is your model primarily inbound or outbound? Is the focus of the role primarily hunting (outbound), farming (growing existing business) or catching (inbound)? it all “works”. Sales doesn’t need to be a cost center. Steli Efti, CEO, Close.io.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 61

Research Software User Testing Outbound Marketing 61

Userpilot

AUGUST 7, 2019

That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. That would mean that, in order to compensate for those 2 customers, you will need to create 24 positive experiences. On the other hand, if the review is positive, you’re a champion.

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48