The Product Guy

AUGUST 13, 2020

How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall? Being a product manager in a B2B service company, the question was particularly difficult to answer. Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

APRIL 29, 2021

That’s why KBCM reports that nearly 20% of SaaS companies have an average contract length of less than one year. Fortunately, there is quite a selection of customer onboarding tools and platforms available on the market to simplify the implementation of onboarding processes for your SaaS product. Why is customer onboarding important?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Engineers will hear different insights during your customer interviews. Engineers are often reluctant to participate in discovery. We’ve often shut down their ideas before they can fully explain them.

Product Research 235

Product Research User Testing Engineering Testing 235

Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Take email automation tools.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. The Product offering required continuous monitoring and real-time notifications, usually within minutes.

Startups 124

Startups Fractional CTO Technical Review Software Review 124

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. WEAK answer : he/she is speaking about a small topic and is not able to go deep into details about the subject or the learning process.

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Intercom, Inc.

DECEMBER 21, 2021

More than integrations and features and quarterly reports, back in August, Intercom turned 10. With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. And what a year it has been!

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Ronke PM

APRIL 5, 2023

Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity. This is regardless of whether we work on B2B, B2C, or BDD products and services.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. So they created a software that provides control, visibility, and payment methods for corporate finance teams. This is why I decided to jump in. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Business of Software Conference

DECEMBER 14, 2023

Rule Worth Breaking #5: You shouldn’t make big decisions without substantial data to back them up. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us. For Cohen and Smart Bear, solving simple problems was a bad strategy. How to Break This Rule: Trust your inexperienced gut.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Atomic Spin PM

AUGUST 1, 2019

The company may then decide they need a flashy app or tool to acquire customers. Instead, it enables the team to be more creative in solving that problem. There are many ways to define the customer, such as developing personas or using the “Jobs to Be Done” framework. Who is the customer?

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Atomic Spin PM

AUGUST 1, 2019

The company may then decide they need a flashy app or tool to acquire customers. Instead, it enables the team to be more creative in solving that problem. There are many ways to define the customer, such as developing personas or using the “Jobs to Be Done” framework. Who is the customer?

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

OCTOBER 11, 2019

Business is a bad place for surprises?—?after I understand that few developers ever want to hear people criticize their apps, but if you want your product to sell, you’ll have to accept what’s coming at you. While you’ll be hiding out in the bushes, some other team will be improving their product and making more money from it.

User Testing 60

User Testing Customer Feedback Customer Experience Feedback Software 60

Radical Product

NOVEMBER 30, 2018

It could be through the work of your non-profit, the research you’re conducting, through freelance services you’re offering, or even by remodelling the kitchen for your family. Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively.

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team. Customer Insights.

B2C 134

B2C B2B User Testing Feedback Software 134

Intercom, Inc.

NOVEMBER 11, 2021

Samuel Hulick: I actually started as a full stack developer. Back in those days, and this was like over 10 years ago, the developer would get a Photoshop file that had all of the different interface elements. So, growth team, in this quarter, we want you to go and try to pull the levers to increase day seven engagement.”

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Revulytics

OCTOBER 30, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. I’m here to share my hypotheses, as well as some tools I’ve been using for many years that I think will help your business and our society. So where do we start? I love these.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Business of Software Conference

JUNE 5, 2019

In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. We had made a bad hire. And he really thought that if he did this, he really saw computers as not the tool they were at the time. Video, Slides, & Transcript below.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Alchemer Mobile

MARCH 18, 2021

Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. And today I am super excited to share some of the key insights from our 2021 Mobile App Engagement Benchmark Report. I am Christy Culp.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team.

B2C 60

B2C B2B User Testing Feedback Software 60

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

BrainMates

APRIL 30, 2018

A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. There’s some really good support for this idea within the executive team, and they think this product is going to help the Telco bring a lot of new clients in as new customers.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product Guy

JUNE 18, 2020

Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. Get Insights. Our objective is to understand customer needs and adjusting.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

Agile 174

Agile Startups Technical Review Software Review 174

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

JULY 9, 2020

When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. We hear Kevin’s predictions for the future of SEO and why keywords might not be as important as we think. And I would say I have a very analytical and ambitious mind.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199