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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. Tweet This While this system wasn’t perfect, it worked pretty well for Ellen’s needs.

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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Clockwise from the top left, Codi Funakoshi, Product Designer, Rafa Salazar, Lead Software Engineer, and Lisa Orr, Senior Product Manager. Engineering.

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Our Product Design Journey: How We Discovered Air Quality Data Wasn’t Enough

The Product Coalition

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. when many other sources of this information go offline due to blackouts or damage.

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8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. I prefer to see the product trio (a product manager, a designer, and a software engineer) interview customers together. Who should conduct customer interviews?

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

In this special episode, we sat down with Zanade to talk about allyship, empowering Black-owned businesses, and what it takes to change deeply seated systemic issues and affect policy at a national level. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. But what if the manager role is not for you?

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We