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Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. “I In the action phase, I demonstrated how I aligned the product outcomes, identified opportunities, and proposed solutions accordingly. This one focuses on customer support within the platform.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
One of the most powerful tools at your disposal in SaaS is in-appfeedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.
One of the biggest challenges that business owners or product managers (PM) face is figuring out what their customers want. Too often, we ask customers what they want, instead of asking what they do. Instead of asking customers what they want, ask them what they do. Don’t ask them to give a solution they don’t have.
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.
No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., Here is a format of a story that I suggest touse: The problem Clearly articulate the painpoints or challenges that usersface. Good stories sell.
Looking for ways to engage your SaaSusers in a way that drives freemium to premium conversions more efficiently? They are all focused on providing a great user experience. This article outlines 13 exceptional techniques for converting your free users into paid users. What is the Freemium Model in SaaS Companies?
How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.
In other words, product management is not about making sure products ship on time – it’s about understanding the needs of the customer and defining the right product to meet them. There’s no better predictor of a product manager’s success than how much time they spend talking with current and prospective customers.
They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. TL;DR B2B loyalty programs reward businesses with tiers, points, cashback, and exclusive offers to foster long-term partnerships. Are you using B2B loyalty programs in your business?
SaaS landing pages are an essential step in the process of trying to get people to sign up for your solution. Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. What is a SaaS landing page? Features/benefits. Social proof. Contact form.
Which product analytics tools should you be using? How many analytics tools do you need? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools? Let's get started… TL;DR.
Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. They own the problem, you own the solution. It’s a dumb question because people will lie to you.
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.
It might seem ludicrous how many SaaSapps you can try for free these days. But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth.
SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.
Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? They use their product as the selling point. In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. But isn’t that what all companies do?
The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. To find your product’s Aha moments, analyze user behavior.
SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.
The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!
If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.
The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day.
Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible.
Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform.
It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.
For example, a B2B company launching a complex enterprise softwaresolution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Book a demo to see it in action!
In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Fast feedback eliminates guesswork.
You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. the process called customer validation. Once you have understood your customers?—?you
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.
Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.
Picture this: You’re a stakeholder in a company specializing in enterprise SaaSsolutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. Think of them as detailed archetypes that encapsulate the needs, goals, and behaviors of potential users.
At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. All customer-centric approach. unique end users and all their actions) per month. Grow as much as possible before paying.
What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Define your market size.
A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? Make the product itself a key player in the customer lifecycle and experience. . We wanted to discover what solutions they use and how they measure success. .
Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. You can’t accommodate all customer requests, so build a robust decision tree to filter out irrelevant requests and learn to say ‘no’ instead of maybe. What’s the solution?
It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform. Here’s where AI steps in, not as a replacement but as a tool that automates the mundane, freeing you up for the high-stakes, high-reward aspects of your job.
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.
When in-app messages are best for driving new feature adoption. As a rule, users don’t like change. It means they have to re-learn how to use your app. Reality check incoming… Users don’t care about features. Answer: How important is it to get users using this feature as opposed to anything else?
Spend time focusing on the challenges or painpoints that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. This is paramount to guarantee the success of any product.
Interested in customer insights manager roles? In this guide, we’ll explore the ins and outs of customer insights manager roles through detailed job descriptions and handy templates. A customer insights manager job description outlines the key responsibilities, must-have skills, and qualifications needed to excel in this role.
To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customerfeedback, data management, project management, and market evaluation skills. It also provides access to industry news.
No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customerpainpoints, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.
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