article thumbnail

How B2C companies are using live chat to drive sales and offer a personalized customer experience

Intercom, Inc.

Lauren says, “Before we were fielding inbound requests just using email and phone, but with chat we’ve opened up a completely new channel for sales. LetsGetChecked enables customers to purchase health tests to take in the comfort of their own home and order, manage, and track results online.

B2C 126
article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Essentially, Ellen wanted to test the risky assumption that the output was good and the app was useful to people. They were hoping to get a general sense of whether they had more consumer or business users.

article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. SaaS Inbound Marketing. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage. Promote it.

article thumbnail

The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Will I focus more on inbound or outbound sales, or both equally?