Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Userzoom

APRIL 5, 2018

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Well, without context, there is no answer to the question, “Which tool should I use?”.

User Testing 59

User Testing Research Software UX Webinar 59

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Build a multi-channel personalized communication system.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

PMLesson's Ace the PM Interview

MAY 19, 2020

Here are some things you should know in preparation: Do you know how to conduct A/B tests? How do you make sure you only have one variable for each test? Think through how you would go about answering questions like: How would you estimate Chromecast's total addressable market? What about if it was B2C or B2B?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. Both require hard and soft skills to become an adept product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

The Product HQ

FEBRUARY 6, 2023

From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. After all, it is pointless to build a product if it doesn’t provide real solutions to the pain points of end users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52