Atomic Spin PM

AUGUST 1, 2019

These days, most companies are expected to have some sort of digital or connected solution. Even industries that have been paper-based or seem removed from connected solutions are feeling pressure. Their executives may think they need a solution, but what should it be? And how do you determine if software is the right solution?

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Atomic Spin PM

AUGUST 1, 2019

These days, most companies are expected to have some sort of digital or connected solution. Even industries that have been paper-based or seem removed from connected solutions are feeling pressure. Their executives may think they need a solution, but what should it be? And how do you determine if software is the right solution?

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Product Talk

FEBRUARY 28, 2024

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare.

Product Research 241

Product Research Onboarding KPIs Feedback Software User Testing 241

The Product Coalition

FEBRUARY 11, 2023

How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? We discussed business ideas, researched options for funding, and most importantly, we supported each other. How much are they willing to pay for a solution? What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

AUGUST 6, 2023

Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday? What work and/or research will you do today? Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice.

Research Software 137

Research Software Reporting Tools Product Research User Testing 137

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 118

User Testing Customer Feedback Customer Experience Product Research 118

The Product Coalition

JANUARY 24, 2022

Price range: Medium priced smartwatch Sales channel: Focus on D2C via online platforms. health monitoring, battery power, sleep counting, music play, calling facility, sync with Google fit and other top health apps. Can you also highlight how why should D2C be preferable in this case over B2C? Interviewer: Sure! That is all!!

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Userzoom

APRIL 21, 2020

” Recently we chatted to Naomi Williams , an experienced UX Researcher at William Hill, to discuss how the online betting and gambling company puts user research and testing into practice, as well as the organisational set-up of UX and its business impact. Could you tell us a little bit about your background? Enroll today!

User Testing 93

User Testing Research Software Data Visualization Product Research 93

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Do your research. We stopped using the system within a month.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 252

Data Visualization Analytic Tools Research Software Product Research 252

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). The analytics module sat on top of a software platform we already used.

Customer Experience 140

Customer Experience User Testing Data Visualization Analytic Tools 140

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C).

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. This mobile app is a free tool for Americans to use to save money and time with their prescriptions.

Research Software 85

Research Software User Testing Customer Experience Product Research 85

Mind the Product

APRIL 10, 2017

As technology professionals, we have been stuck at metaphorical basecamp for years. The knowns have helped us find stability; allowed us to confidently work through challenges and find solutions. Like the technology we use to build the products we love ages and gets left behind, Agile has died while we were perfecting our standup.

Agile 194

Agile Research Software Product Research Customer Experience 194

Nulab

SEPTEMBER 22, 2021

Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s look at how to conduct market research in a little more detail. If you’re researching multiple markets, verticals, or sub-markets, you’ll need to repeat this task for each one.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

MAY 26, 2018

This has allowed apps and websites to capture customer behavior and enabled businesses to provide personalized experiences to their customers. 1 Read and Research About GDPR Like There’s No Tomorrow As a product manager, you know your product best. What kind of third-party apps are integrated with my product?

Research Software 60

Research Software User Testing Product Research Customer Experience 60

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Mind the Product

JANUARY 22, 2018

Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Replatforming can become very complicated, very quickly, for at least three reasons: IT platforms are usually the backbone on which a large part of the business is running. And then it gets worse.

Research Software 106

Research Software Reporting Tools Weak Development Team Product Research 106

Userpilot

JUNE 22, 2021

If a SaaS team receives a message from an experienced customer who has discovered a bug within the product, customer support should be able to provide them with assistance. Well, other than reducing support tickets and costs, customer success strategies and tools like help-centre software help you to drastically improve customer satisfaction.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. User research.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userzoom

APRIL 5, 2018

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Well, without context, there is no answer to the question, “Which tool should I use?”.

User Testing 59

User Testing Research Software UX Webinar 59

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

User Testing 95

User Testing Feedback Software Product Research Analytic Tools 95

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands. Differentiate your business with CX. Website optimization.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Amplitude

DECEMBER 18, 2020

Adience’s research highlights the power of product analytics. It helps you contextualize the platforms and tools you use to track information, how that information is gathered through those tools, and how your team intends to use data to inform their decisions and create value for your customers.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Melissa Perri

MAY 5, 2016

Testing products before you build them? This idea was prime for testing. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? A week after that we found a different solution that increased clickthrough rate threefold on our products. I was excited.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

BrainStation Product Management

MAY 7, 2019

My role includes building a lot of B2B tools – we have tools for major labels, management companies, and publishers. Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ We do this through shadowing, 1:1 interviews, or group user research sessions.”.

Data Visualization 68

Data Visualization User Testing Analytic Tools Research Software 68

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. The participant might speak about tools like AB testing, prototypes, data analysis, personas… Strategy What is the worst idea you’ve ever had or your biggest mistake?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

NOVEMBER 21, 2023

Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. What’s the solution? First, don’t volunteer.

Technical Review 85

Technical Review User Testing Product Management Product Manager 85

Usersnap

JULY 15, 2020

However, e-commerce and software companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. In e-commerce and software, the competition is always just a few finger-taps our mouse clicks away.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

DISQO

MARCH 13, 2017

When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what? Don’t suffer with an assortment of UX, survey and other tools, each with its own data sets, presentations, and biases.

Product Research 40

Product Research User Testing Testing Data Visualization 40