The Product Coalition

JANUARY 24, 2022

Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Precisely, a candidate should showcase his/her entrepreneurial mindset which is not only data-driven but growth-centric as well. Price range: Medium priced smartwatch Sales channel: Focus on D2C via online platforms.

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Data Visualization User Testing Research Software Marketing 180

Product Talk

FEBRUARY 28, 2024

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare.

Product Research 238

Product Research Onboarding KPIs Feedback Software User Testing 238

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Data Visualization Analytic Tools Research Software Product Research 250

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

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Data Visualization Analytic Tools Research Software Feedback Software 60

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

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Data Visualization User Testing Information Product Research 75

Userzoom

APRIL 21, 2020

” Recently we chatted to Naomi Williams , an experienced UX Researcher at William Hill, to discuss how the online betting and gambling company puts user research and testing into practice, as well as the organisational set-up of UX and its business impact. Could you tell us a little bit about your background?

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User Testing Research Software Data Visualization Product Research 93

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

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Research Software Feedback Software User Testing Product launches 52

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). The analytics module sat on top of a software platform we already used.

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Customer Experience User Testing Data Visualization Analytic Tools 138

The Product Coalition

AUGUST 6, 2023

Based on experience, these are usually the topics discussed at standups: What work and/or research did you do yesterday? What work and/or research will you do today? Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice. Let’s address them together.” “Is

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Research Software Reporting Tools Product Research User Testing 135

Atomic Spin PM

AUGUST 1, 2019

These days, most companies are expected to have some sort of digital or connected solution. Even industries that have been paper-based or seem removed from connected solutions are feeling pressure. Their executives may think they need a solution, but what should it be? And how do you determine if software is the right solution?

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Research Software User Testing Customer Experience Weak Development Team 52

Atomic Spin PM

AUGUST 1, 2019

These days, most companies are expected to have some sort of digital or connected solution. Even industries that have been paper-based or seem removed from connected solutions are feeling pressure. Their executives may think they need a solution, but what should it be? And how do you determine if software is the right solution?

Research Software 52

Research Software User Testing Customer Experience Weak Development Team 52

Nulab

SEPTEMBER 22, 2021

Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research.

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Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

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User Testing Customer Feedback Customer Experience Product Research 116

Userpilot

JULY 30, 2021

A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. Type of product (B2B, B2C). Analyzing and reporting on progress. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

JUNE 22, 2021

What to consider when offering self-service. Three key strategies for building customer success and reducing support strain are: providing customer-centric onboarding, offering self-service and automated assistance, and gathering and implementing customer feedback. How do customer success strategies reduce strain on support?

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User Testing Customer Feedback Feedback Software Customer Experience 52

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Mind the Product

APRIL 10, 2017

As technology professionals, we have been stuck at metaphorical basecamp for years. The knowns have helped us find stability; allowed us to confidently work through challenges and find solutions. Like the technology we use to build the products we love ages and gets left behind, Agile has died while we were perfecting our standup.

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Agile Research Software Product Research Customer Experience 194

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

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User Testing Feedback Software Product Research Analytic Tools 105

BrainStation Product Management

MAY 7, 2019

I’m responsible for helping to build the overall website experience as well as the infrastructure that powers the site, the CMS, and all of the analytics,” said Erica Tsai, Product Consultant at The Wing, a female-only coworking space. “So We do this through shadowing, 1:1 interviews, or group user research sessions.”.

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Data Visualization User Testing Analytic Tools Research Software 68

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help researchers understand the true nature of their problem—and whether or not their design presents a solution. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

MAY 26, 2018

The General Data Protection Regulation (GDPR) got enforced yesterday. This has allowed apps and websites to capture customer behavior and enabled businesses to provide personalized experiences to their customers. 1 Read and Research About GDPR Like There’s No Tomorrow As a product manager, you know your product best.

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Research Software User Testing Product Research Customer Experience 60

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. User research.

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User Testing Research Software Feedback Software Product Management 52

BrainStation Product Management

MAY 7, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. We have a product called Spotify for Artists where we give them insights about who’s listening, what other artists they listen to, and in what contexts they’re listening.”. Speak to a Learning Advisor.

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Data Visualization User Testing Analytic Tools Research Software 40

Userzoom

APRIL 5, 2018

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Well, without context, there is no answer to the question, “Which tool should I use?”.

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User Testing Research Software UX Webinar 59

The Product Coalition

OCTOBER 11, 2019

I understand that few developers ever want to hear people criticize their apps, but if you want your product to sell, you’ll have to accept what’s coming at you. They are basically a part of the customer development process and tend to give the best insights; ones that can potentially improve your product and its features.

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User Testing Customer Feedback Customer Experience Feedback Software 60

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Problem” discovery: Does the problem your product or service solves remain as vexing and important to your customers? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

PMLesson's Ace the PM Interview

MAY 19, 2020

Since Product Marketing Managers are at the intersection between users, the product team, and sales, they need a mix of interpersonal, communication, creative, analytical, and technical skills to be successful. Analytical Analytical skills help Product Marketing Managers set themselves apart from other marketing functions.

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Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. The participant might speak about tools like AB testing, prototypes, data analysis, personas… Strategy What is the worst idea you’ve ever had or your biggest mistake?

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Weak Development Team Product Research User Testing Research Software 60

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

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Feedback Software Research Software Analytic Tools User Testing 98

Melissa Perri

MAY 5, 2016

Testing products before you build them? Watching and waiting for the numbers to go up in Google Analytics, only to be let down again. This idea was prime for testing. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? This makes so much sense.”

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User Testing Feedback Software Research Software Customer Experience 120

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

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Data Visualization Research Software Reporting Tools Analytic Tools 78

Usersnap

JULY 15, 2020

However, e-commerce and software companies have a slightly different, additional challenge on their hands. Your potential customers can easily research and even test-drive all of their options before purchase. In e-commerce and software, the competition is always just a few finger-taps our mouse clicks away.

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User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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