Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Imaginary Cloud - Design

JANUARY 30, 2020

This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. One of them is the user's resistance due to the fear of the black box (AI tools that make crucial decisions in an opaque way without explaining the rationale followed). Visual hierarchy for content.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

MARCH 8, 2018

The only exception is some B2C work with financial services and insurance companies. When systems start creaking, they’re the ones who are going to look out for you. It’s a company trying to hit up a ton of consumers to pass on a message. What sort of messages are landing when someone opens the video?

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. Will we have our email, Slack, and text messages simulacra or find that businesses begin to run on messaging systems native to a virtual environment?

Weak Development Team 141

Weak Development Team Development Feedback Software User Testing 141

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Validating The Messaging Once you created a messaging, it’s time to test your messaging.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

DECEMBER 21, 2021

In this special episode, we sat down with Zanade to talk about allyship, empowering Black-owned businesses, and what it takes to change deeply seated systemic issues and affect policy at a national level. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. But what if the manager role is not for you?

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. three days before trial expiration].

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

The Product Coalition

FEBRUARY 6, 2020

Build a multi-channel personalized communication system. The data is presented in terms of geography, industries, and message types. The OR of transactional emails is very high and accounts for 73% on average, which is several times higher than the OR of all other message types. Personalize emails and other messages.

Data Visualization 86

Data Visualization Research Software Reporting Tools Analytic Tools 86

Gainsight

DECEMBER 5, 2019

This type of experience isn’t endemic to ticket apps or even B2C. In my ticketing example, there was an opportunity to give me a great experience with a right-time, right-message engagement. Admins want to know everything about the system, but aren’t necessarily “using” the core features.

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

Userpilot

JULY 5, 2022

This makes the product loved by our users ( check G2 reviews ). Failing to do either of them will send the wrong message to users – that giving feedback is pointless and they won’t bother in the future. And it does show in the reviews and the reputation that Hubspot has. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. Well, I have a very short message I want to give you, and it is the foundation of customer service and experience. Is it a ticketed system where I have to wait for somebody to get back to me? Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Mironov Consulting

JULY 27, 2023

 We need product management on every technical call, demo, use case analysis, RFP review, architecture discussion, and pricing issue so that they deeply understand the context and specific use cases and can answer any product-specific questions.  This  We need Product to review Gargantua LLC's whole deployment plan."

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. Other systems and software can then integrate with the data from the CDP to use for analytics, marketing, automation, customer success, and other efforts. Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. trillion yearly due to customer churn.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? Let’s begin with a few: Planning the Right message at the Right Time.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? Let’s begin with a few: Planning the Right message at the Right Time.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. What is the Customer Lifecycle? Stage 1: Acquire High-Value Users.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Product Management Product Manager 52

Userpilot

MAY 20, 2024

Chrome extension builder : With Userpilot, you can craft an engaging customer experience utilizing different UI patterns and in-app messages (e.g. AI writing assistant : Userpilot’s AI writing assistant helps enhance the copy of your in-app messages so they are more readable and engaging. completely code-free. Goal tracking.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. Other systems and software can then integrate with the data from the CDP to use for analytics, marketing, automation, customer success, and other efforts. Implementing a CDP platform.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. How will different parts of the system inter-operate with one another?

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Gainsight

JULY 1, 2022

We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Mickey’s Take “While most companies realize the need to adopt PLG strategies, they are not always in the best position to do so due to heavy product investment tied to provisioning and onboarding complexity.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

The Product Coalition

MAY 25, 2018

Then you start building the product, [and] you deliver the product by shipping code to resilience system at will. Keep your documentation outside your ticket system because it doesn’t belong in there. But never allow any stakeholder to create some tickets within your system, not even bug tickets. That’s my world.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userzoom

MARCH 28, 2018

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. But I think it’s going to be inevitable pretty much everywhere.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Mironov Consulting

AUGUST 19, 2024

   That’s why I see B2C product managers (and their organizational assumptions) in contrast with B2B/enterprise product managers (and their organizational assumptions).   The weekly exec meeting starts with a deal-level pipeline review.    Salespeople who don’t close their top deals get fired. 

Analytic Tools 64

Analytic Tools User Testing Customer Experience Software Review 64

Userpilot

MAY 7, 2025

7 Strategies to successfully monetize mobile apps The right monetization system aligns with your audience and helps you maximize revenue while staying competitive. Example: This monetization model is more common among B2C productivity and lifestyle applications. Examples of companies killing it with each strategy. per download.

Analytic Tools 66

Analytic Tools Research Software Data Visualization User Testing 66