The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

User Testing 161

User Testing Product Marketing Marketing Software Review 161

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) For B2C, TikTok and Instagram creators often drive the most impact.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Mind the Product

DECEMBER 14, 2017

For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively. That’s because the metric that mattered in this case was simple – viewers.

B2B 146

B2B Research Software User Testing Automotive 146

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day. Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Jonathan Berg Director of Product Management, Schoology.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. trends, legislation, tech breakthroughs, etc.).

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance. SaaStr Annual.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

The Product HQ

JUNE 20, 2024

A technical product manager is a critical piece of the product management puzzle. It’s vital to find the perfect profile to fill in this position. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. Otherwise, skip ahead.

Technical Review 52

Technical Review Product Manager Product Management Product Research 52

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Technical Product Manager role. What does a product manager do? Product leadership style. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company. The only exception is some B2C work with financial services and insurance companies.

Research Software 187

Research Software Feedback Software Reporting Tools User Testing 187

Userpilot

NOVEMBER 25, 2021

If you collect user feedback of any type, you have an opportunity to act on those insights (negative or positive) and turn: Unhappy customers into happy customers. Here are the most common reasons users churn and how you can respond: Price: offer a discount, a pause, or a downgrade to users who are leaving due to price.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JULY 16, 2021

tech support or after-sales services). They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. Get a demo and see how easy it is to get started without learning to code. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That that the world cares deeply about the details.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. How to manage tech debt. There are a lot of software product managers out there. Episode 67. With host JJ Rorie.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

SEPTEMBER 23, 2021

And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. ” “You can have the greatest technology, but I’ve got news for you. Are you ready?

Reporting Tools 146

Reporting Tools Customer Experience Airlines Technical Review 146

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. In both B2B and B2C, buyers want to self-serve. There was a big focus on how the software would fit into the company’s existing tech stack.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Revulytics

DECEMBER 16, 2019

The majority of the attendees are from business and enterprise software/SaaS, consumer and web. Review Article: The Intersection Between Digital Transformation and a Barbershop Quartet by Dave Cliffe. A good mix of attendees from B2B and B2C software technology companies. Which industries are the attendees from?

CTO Coach 76

CTO Coach Analytic Tools Research Software Product Manager 76

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. BoS Europe 2019 BoS USA 2019. Don't Miss a Thing - Get BoS Updates.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

The Product HQ

JULY 1, 2024

Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products. For the most part, B2B product managers work in the software, IT, and tech industries. According to the data, the higher salaries are not in global brands but in tech companies.

B2B 52

B2B Technical Advisors Product Manager Reporting Tools 52

The Product Coalition

DECEMBER 11, 2018

Because a new trend is quickly gaining traction in tech and product management: remote work. Of course, this was at the same time that communication technologies were being deployed across the world. The generalization of these technologies over the 1950s and 1960s, with the acceleration of IT from the 1970s onwards, did the rest.

Analytic Tools 64

Analytic Tools Technical Review Customer Experience Data Visualization 64

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In fact, I believe a tremendous amount of opportunity can be mined from these chaotic times.

Feedback Software 52

Feedback Software Customer Experience User Testing Technical Review 52

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. What about if it was B2C or B2B? Why was that the case?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). The post Why Digital Customer Success Is Crucial in 2023 and Beyond appeared first on Gainsight Software. Register for our DCS Bootcamp.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. Define the positive behavior within your product that leads to higher engagement.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills.

B2B 52

B2B Product Research User Testing Data Visualization 52

Gainsight

NOVEMBER 23, 2022

Cognite CSMs joked that the community is “taking their job away” (in a positive way!) CS leaders are preparing for a positive impact in tough times. And rightfully so—especially in tech, it’s not easy out there right now. Our Favorite Moments From Pulse Europe 2022 appeared first on Gainsight Software.

Feedback Software 52

Feedback Software Technical Review Customer Experience B2C 52

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Crawl: Partner-Aware Customer Success Partnerships have been part of Big Tech for decades. Just as you can configure CS technology to trigger CTAs and playbooks for several different cross-functional team members, it’s time to include your partners as part of the team: Seeing some red flags during implementation?

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Userpilot

MAY 20, 2024

their tech stack! TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth. Pendo is the best product adoption software for mobile apps. UserGuiding is the best user onboarding software for small companies. Curious about the tools that make this happen? Don’t fret!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52