Remove B2C Remove Positioning Remove Technical Review Remove Weak Development Team
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

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Lying To Customers

Mironov Consulting

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Why Does It Matter?

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

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449: The secret advice tech companies use to excel in product – with Ben Foster

Product Innovation Educators

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

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Let’s Abandon Customers and Users

Mironov Consulting

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. Bonus points for clarity.