Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. In my experience, the challenges of becoming a learning organization can only be handled effectively by self-organizing teams. Their collaboration will lead over time to a ‘team of teams’ structure. There seems to be a belief?

Agile 175

Agile Startups Technical Review Software Review 175

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Lenny Rachitsky

MARCH 5, 2024

When working with Leo’s team, the launch preparations will take on average around 10 hours, versus 50 to 120 hours when managing the campaign entirely in-house. B2B versus B2C). A mix of reasons: lack of preparation, audience mismatch, or just bad timing, with too much competition on your chosen launch day.

Startups 118

Startups Feedback Software Onboarding KPIs Technical Review 118

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. During the webinar, you can engage with Team Apptentive by chatting along, I hope you do that. The team will let you know if you are the winner, and we’ll connect with you to get your information so we can send you a prize. Transcript.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Product Talk

SEPTEMBER 20, 2023

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. This is followed by lead generation and the formation of positive user experience. Develop creative skills. Match the goals to the metrics.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

FEBRUARY 23, 2022

Customer Development It always starts with the customer. While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. and how much they want it.

User Testing 126

User Testing Research Software Customer Experience Product Research 126

Mironov Consulting

FEBRUARY 6, 2020

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

MAY 25, 2018

It covers more than 160 scrum anti-patterns that hold your scrum team back. Before we start talking about the product backlog anti-patterns, I would like to make a small detour to make you familiar with my mental model, how agile software development works. So from my perspective, I like to refer to it as the product creation arc.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Business of Software Conference

NOVEMBER 26, 2018

Yeah, and I forced our team to build a trebuchet – in retrospect, that was a very bad idea. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. I felt this incredible intense pressure from the team and also from within myself to launch what we had built.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

The Product Coalition

DECEMBER 11, 2018

Even though product managers are supposed to engage various teams during the day, chances are you are not moving that much. Because a new trend is quickly gaining traction in tech and product management: remote work. Bad news first: the reasons for not working remotely OK, let’s be honest for a second.

Analytic Tools 60

Analytic Tools Technical Review Data Visualization Customer Experience 60

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I help source and complete deals, and I perform due diligence on deals.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I help source and complete deals, and I perform due diligence on deals.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userzoom

NOVEMBER 6, 2019

I wanna, first of all, thank Tom and the whole marketing team for putting this show together, can we get a round of applause for them? You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter.

Research Software 68

Research Software User Testing Product Research UX 68