Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer. B2B vs. B2C marketing.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. The users of a CRM platform differ from those on a B2B e-commerce platform.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Marketing 81

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). Start by talking to business stakeholders, like your leadership, customer success, marketing and more.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible. Steps in figuring out your target customer. What are the pain points and frustrations you’re trying to alleviate?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 24, 2024

Forgot password user flow. Onboarding flow for new users. Referral user flow. Plan upgrade user flow. Review generation user flow. New feature release user flow. Cross-sell user flow. Customer support user flow. Account cancellation user flow. Onboarding flow for new users.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools User Testing 90

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Another prominent example is Air.

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Social proof. Contact form. Demo video.

Feedback Software 81

Feedback Software Reporting Tools Embedded Analytics User Friction 81

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 20, 2024

Understanding your market is essential for effectively positioning your product and ensuring it meets demand. It can help you collect and analyze your customers and monitor important software usage metrics. Pricing and Packaging : This pricing strategy determines how much customers pay for your software. Book a demo now.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software 40

Feedback Software User Testing Customer Feedback User Friction 40

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. Product marketing on the other hand focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. It also involves positioning your product.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

Userpilot

NOVEMBER 25, 2021

If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Track customer loyalty with NPS surveys. Chat logs and customer support tickets.

Feedback Software 91

Feedback Software Analytic Tools Data Visualization User Testing 91

Mixpanel

FEBRUARY 2, 2021

At the end of the day, our goal is to grow along with our customers while providing value at every stage of their lifecycle—from inception, to hyper-growth, and hyper-scale. All customer-centric approach. unique end users and all their actions) per month. Grow as much as possible before paying.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. the process called customer validation. Once you have understood your customers?—?you

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. Product marketing on the other hand focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. It also involves positioning your product.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Gainsight

JULY 1, 2022

Instead, companies are searching for ways to successfully maximize customer lifetime value by lowering Customer Acquisition Cost (CAC) and improving Net Revenue Retention (NRR)—but do so without drastically increasing spending with high-touch resources. Make the product itself a key player in the customer lifecycle and experience. .

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. It’s called product-led growth.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Onboarding KPIs 81